Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. The marketing spend on domestic markets has steadily increased – by 10% since 2012.

Study 113

Study Survey Infographics B2B 113

The Hoffman Agency

DECEMBER 5, 2022

The bustling world of public relations and communications is filled with people from all walks of life. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative. By Hoffman Europe. I loved it, but realised I’m not cut out for dealing with teenagers.

B2B 36

B2B Tourism Creativity Technology 36

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Deirdre Breakenridge

JANUARY 3, 2018

The Agony of Decision : I had the pleasure of reading Fred Garcia’s earlier book, The Power of Communication and was blown away. I gave this book two thumbs up in a review in December 2012. The interviews with business leaders are eye-opening. Then, there’s A.G. Lafley, who served as President and CEO of Proctor & Gamble.

Crisis 0

Crisis Journalism Hotels Case Study 0

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 92

Data Meeting Measurement Guidelines 92

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Practical Law Construction

AUGUST 23, 2021

This post is the latest in a series covering issues that frequently arise in international arbitration, each with a specific regional focus. Hiring of information and communication technology. It addresses issues in Brazil, where the use of dispute boards is common as part of a tiered dispute resolution mechanism.

Construction 52

Construction Government Engineering Trends 52

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Vice President, Marketing Technology. Above, the Middle East and Africa represent continued growth for Facebook. Facebook’s a mobile giant. Prepare accordingly.

Mobile 60

Mobile Facebook YouTube Video 60

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Communicate project statuses, campaign successes and setbacks, shifts in priorities, real-time opportunities, and more.

Agency 40

Agency Marketing Financial System 40

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. Crisis Communications Brand Strategy YouTube' Source: The Huffington Post ).

YouTube 118

YouTube Brand Branding Crisis 118

PR Conversations

OCTOBER 2, 2015

I know how difficult it can be to get information, particularly when you work for a national office of an international operation. Not excuses or obfuscation, but shared dialogue particularly in relation to technology and other areas which may be difficult for non-experts (including journalists) to understand. Published 2012.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. We’re also pretty good at that technology stuff. Do you see yourself staying in social/digital marketing long-term?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. Would you recommend a career in social media to today’s young grads? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action.

Strategy 40

Strategy Case Study Community Creativity 40

PR Conversations

SEPTEMBER 22, 2015

On the contrary, subjects stressed the increasing difficulties in setting out on a PR career path in Italy, with accelerated requirements for both traditional and newer skills, plus a business understanding for the different branches of communication. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. A large part of your audience communicates via this medium.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. The statements above are most-likely internal statements that guide and ground employees around a common purpose.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. The statements above are most-likely internal statements that guide and ground employees around a common purpose.

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52