article thumbnail

Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. I don’t think so.

article thumbnail

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Science for PR & Communications

Onclusive

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

article thumbnail

How to Boost Your Reputation on Google

Cision

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” She is also a sought-after Keynote speaker and corporate trainer.

Google 319
article thumbnail

The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). A follow up blog post by PR 2.0

article thumbnail

Why Sustainable Development is Important to Business

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. since 2012 and accounts for 18% of all assets in the wealth industry. Photo courtesy of Pexels. The move will set them up as individuals or companies for success. In the U.S.,

article thumbnail

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. But, don’t forget, it is a sales tool.