2012 Blogging Corporate Measurement 
Onclusive
AUGUST 10, 2018
I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.
Sword and the Script
JANUARY 10, 2017
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.
Deirdre Breakenridge
FEBRUARY 23, 2015
If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. Set the agenda. Guest Post PR 2.0
ISEBOX
JANUARY 8, 2016
In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). If you have a blog, emails and are generating stories, think again. Don’t think so? You’ll have a new best friend.
Sword and the Script
OCTOBER 22, 2019
If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. Sponsor a podcast.
Sword and the Script
APRIL 30, 2019
Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.
PR Conversations
AUGUST 7, 2014
I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?
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