PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A coincidence? Yes and no. “In

Ethics 52

Ethics Conference Technology Employee 52

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.).

Strategy 120

Strategy How To Guidelines Advertising 120

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. So often, I see reports from partners and other agency vendors and they’re almost non-sensical.

Analytics 60

Analytics Instagram Mobile Employee 60

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

Shift Communications

MAY 4, 2016

Since becoming the CEO of SHIFT in 2012, my partner Jim Joyal and I have been approached by dozens of potential M&A partners. The good people of NATIONAL recognized early that SHIFT is a special kind of agency, and they were keen to maintain everything about our culture, people, vision and services. What’s next? More of the same.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. Does this mean you should fire off a dozen press releases? Be smart about it.

Study 138

Study Media Relations Media Measurement 138

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’ Asking questions in my mind is a huge positive for a new employee. What is your background?

Interviews 60

Interviews Resources Writing Course 60

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Here, here! 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. Would you recommend a career in social media to today’s young grads? What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

The Hoffman Agency

NOVEMBER 14, 2019

Senior Account Executive Sarah Collins highly recommends this title for those interested in true crime, “This story seems like something that could have taken place in the 1950’s maybe, but not 2012! Author Monica Hesse did a great job detailing the circumstances and intricacies that made this arson spree so unusual and strange.”.

Storytelling 28

Storytelling Education Television Government 28

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! Eri O’Diah , founder, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

AUGUST 26, 2015

Digital Marketing Agency. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. . — Steve Farnsworth (@Steveology) August 12, 2015. Want to make Instagram your most effective channel? CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 10, 2015

Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. We’ve grown to eclipse our precursor agency in size and scope. Agency Life Data-Driven PR News agency news anniversay' It has served us well.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too!

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere.

Infographics 160

Infographics Data Blogging Mobile 160