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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

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The writings on the wall

Mark My Words

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. They’d have called up the stonemasons and changed their order from a monument to themselves to a tombstone for the pledges of 2010 that were not fulfilled by the Tories and the Lib Dems.

Writing 60
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork.

Brand 196
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In 2010, Vocus acquired the Help a Reporter. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. Case in point?

SEO 132
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?