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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK.

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[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Sam Zises is the Founder and CEO of [L]earned Media , a leading creative marketing agency based in NYC.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. One day, I might pop up with an interview request when I feel they’re a good fit. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw.

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The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

Ryan posted interviews with key PR leaders. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!)

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. . * * * Do you work for a company that develops software for the PR profession? The concept of CRM for PR isn’t new.