2010, Advertising, Agency and Interviews

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews

Interviews Publicity Technology Social Media

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis

Crisis Ethics Publicity Marketing

Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Any pet peeves with PR people?

Automotive

Automotive Meeting Report Media

Communications and campaigning has to be different in 2015

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Driven in part, but not wholly, by the internet and social media.

Communications

Communications Case Study Interviews Study

Not sorry to see you go – career churn and public relations

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues.

Publicity

Publicity Agency Study Mobile

Lessons From a Very Public Break-Up

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. Thanks to Hillan for taking the time to take part in this interview.

Publicity

Publicity Banking YouTube Social Media

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. In 2010, blogs and bloggers are truly influencers. A few important qualifiers here: 1. Remember the advertorial ?

Blogging

Blogging Twitter Facebook Measurement

Get PR Measurement Off The Island

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement

Measurement Blogging Tourism Twitter

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.]

Social Media

Social Media Web Media Measurement

How to Power a Public Relations Campaign with Instagram

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Engagement Stats.

Instagram

Instagram Publicity How To Social Media

The Decision

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials. Glad thats over with.

Facebook

Facebook Twitter Measurement Blogging

Behind the Headlines with Kristin Daher

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching

Pitching Agency Social Media Creativity

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing

Marketing Conference Content Marketing Agency

WOM: What's Really Behind The Buzz

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel

Travel Case Study Creativity Advertising

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). And, if more agencies like Weber stood up and said that they would adhere to the Barcelona Principles and eschew AVEs wed see fewer clients demand them.

Measurement

Measurement Education Facebook Course

The Problem With PR

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Thats why I was never comfortable, when I was in the agency world, of being put into one "practice."

Facebook

Facebook Twitter Education Industry

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. How did it work? Give our services a try.

Software

Software Analysis Data Tools

Public Relations Today

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

Trending Sources

Meet the Media: Vince Bond, Reporter at Automotive News

Communications and campaigning has to be different in 2015

Not sorry to see you go – career churn and public relations

Lessons From a Very Public Break-Up

Is Pay-to-Post Blogging The New Advertorial?

Get PR Measurement Off The Island

How Pink Panties Heralded India's Social Media Movement

How to Power a Public Relations Campaign with Instagram

The Decision

Behind the Headlines with Kristin Daher

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

WOM: What's Really Behind The Buzz

Sticky PR Measurement: Are We There Yet?

The Problem With PR

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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