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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Defensive strategies don’t pay.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

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Pitching for pants

Stephen Waddington

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. We’d like an agency to recommend the budget that we need to invest to meet our objectives. We want a pro-active, can do agency. Here’s the brief.

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Can You Measure PR?

5W PR

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I was born and raised in Saginaw, Mich.

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State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Shift Communications

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. Kwittken says PRophet has 500 users on the platform today.