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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

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Should we be de-prioritizing engagements in 2022?

Communications Conversations

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Facebook posts would have hundreds of comments with active conversations happening in the threads. Allow me to make the case. Back then, engagements were everything.

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What’s Trending for 2023?

PRSay

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Beyond words: adding multimedia to story pitches.

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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

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Back to the Future of Comms and the Marketing Leaders’ Masterclass

Stuart Bruce

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds. A rare opportunity for me to do something in Leeds. Conference Speaking Content Leeds public relations Self Promotion PR'

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. You can and should run content marketing like a publisher.

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Influence or Popularity? Examining Influencer Marketing

Sword and the Script

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have any Twitter followers. A List of Top Influencers.