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PR Case Study: The Facebook Like Button

Doctor Spin

Facebook introduced the Like button in 2009. 1 Facebook like button. Activity: Tapping the Engagement Pyramid By implementing the Facebook Like button, the social network was able to tap into much larger parts of the engagement pyramid as it gave users an opportunity to interact easily besides sharing and commenting.

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Embracing Healthy and Respectful #RealWorldSex with Cindy Gallop

PR for Anyone

Since way back in 2009, Cindy has been at the helm of the world’s first ever user-generated and human-curated social sex platform–MakeLoveNotPorn. She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today.

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Embracing Healthy and Respectful #RealWorldSex with Cindy Gallop

PR for Anyone

Since way back in 2009, Cindy has been at the helm of the world’s first ever user-generated and human-curated social sex platform–MakeLoveNotPorn. She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today.

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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. Look for shout outs for freelancers and likewise on Twitter or relevant Facebook groups. One in seven of us in now self-employed.

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Should we be de-prioritizing engagements in 2022?

Communications Conversations

Social media is not the same space as it was when I got started in this business in 2009. Facebook posts would have hundreds of comments with active conversations happening in the threads. But first, let me remind you of the backdrop. Back then, engagements were everything. Twitter chats were popular (all engagements).

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. Where do you draw inspiration from and how do you select the people and topics to include in your books?

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