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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. in the business world, and particularly in Silicon Valley.”

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Prezly

Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

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Build or Buy an Audience? This Startup Just Bought a Media Publication

Sword and the Script

It’s a bold move for a CMO to knock on the CEO’s door with designs to acquire a publication. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. Looking for an agency partner that can both bring creative ideas and. What FiscalNote Does. execute them?

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Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

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