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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

Trends 127
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5 tips for managing your brand influencer strategy

Agility PR Solutions

In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them.

Strategy 113
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

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Public relations struggling with the content avalanche

Shift Communications

Public relations as it was, as it had been prior to the past decade, is dead. In 2009 did we exceed 18 million stories per year. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. We must reinvent public relations. We must innovate.

Publicity 110
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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Army Public Affairs Officer (PAO). Several leaders saw something in me; they took great interest in enhancing my public affairs and leadership skills, and helped me win big. My unit made it home safely in February 2009.

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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 120