Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism.

Meeting 92

Meeting Transportation Media Journalism 92

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). MYTH 4: Very rarely will a PR agency develop your brand. it’s strategy and branding too. Many are not.

Agency 159

Agency Strategy Crisis Management Pitching 159

Communications Conversations

JANUARY 11, 2022

No business pitch. Jennifer Zick (who continues to kick butt with Authentic Brand). I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee. Second, there is no hidden agenda. That’s it. Not great.

Exercises 60

Exercises Meeting Energy Retail 60

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Shift Communications

AUGUST 13, 2015

I liked SHIFT enough that when I moved to New York from Boston, I worked from my apartment for a few months until we officially opened our doors in December 2009. Ask yourself that question and start developing your brand. It’s hard not to sound like a cliché when I say the past 10 years at SHIFT have flown by. Don’t Stop Reading.

Construction 60

Construction Fashion Energy Employee 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 40

Blogging Strategy How To Writing 40

Burrelles Fresh Ideas

NOVEMBER 14, 2023

These Endorsement Guides signify a noteworthy shift in the way influencers, brands, and their advertising, PR and marketing partners approach content creation and disclosure. Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry.

Guidelines 89

Guidelines Brand Branding Advertising 89

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. We find inspiration in life, work and relationships. However, we shouldn’t miss out on important moments in our lives — or the lives of those we love.

Leadership 188

Leadership Storytelling Viral Banking 188

Bad Pitch Blog

JULY 6, 2009

Just about everyone who has heard about this wondered “What branding company is sleeping with who over there?” A branding company sauntered in and told the suits it’s time to grow with the times. Even if the business isn’t skyrocketing this second, there is that one reality: a brand that’s known worldwide.

Corporate 41

Corporate Creativity Brand Branding 41

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Muck Rack background and overview Muck Rack got started largely as an experiment in 2009.

Pitching 87

Pitching Media System Tools 87

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Bad Pitch Blog

JANUARY 3, 2009

Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. So here’s to Liz Flowers and Scott Bland – let''s call hem BLAND FLOWERS - who though it sounds likely did not make this up, and who are receiving the BPB’s brand new honor of WORST PITCH IN THE WORLD.

Pitching 45

Pitching Writing Company Trends 45

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

Waxing UnLyrical

MARCH 8, 2013

access to a quality workforce (ditto… but even now, as I am always on the lookout for great partners I can pitch new business with, as part of my strategic consulting firm ). With the help of our partners, The Hot Mommas® Project went digital, and global, in 2009. Some of them: the state of the economy (no surprise).

Internal 96

Internal International Case Study Insurance 96

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Bad Pitch Blog

MAY 3, 2009

And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. They go on and on about pitching shortcuts and what a certain journalist wants from a PR person, and every now and then run a “tip sheet” about Twitter or something we’ve already mused on.

Advertising 41

Advertising Advertising Fashion Creativity 41

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. He told me of the time he went to pitch for a major lawnmower account.

Film 40

Film Creativity Newspapers Internal 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

APRIL 28, 2016

People you work with may not even consciously consider how you treat people “lower” than you, but it will change how you are perceived, and that seeps into every facet of your personal brand. Embrace your brand outside of the workplace. In addition, don’t reach out only when you’re pitching them. Confidence. Natalie Bushaw.

Tourism 48

Tourism Airlines Writing Meeting 48