Frederik Vincx

JULY 25, 2023

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders.

Software 78

Software Banking Resources Government 78

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first?

B2B 148

B2B Marketing Content Marketing Course 148

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 40

Blogging Strategy How To Writing 40

Burrelles Fresh Ideas

NOVEMBER 14, 2023

These Endorsement Guides signify a noteworthy shift in the way influencers, brands, and their advertising, PR and marketing partners approach content creation and disclosure. Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry.

Guidelines 89

Guidelines Brand Branding Advertising 89

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81