Sword and the Script

MARCH 30, 2021

In the early days, around 2009, I saw many reporters struggled with this and disliked it. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. (click image for higher resolution). Journalists track their social shares.

Social Media 108

Social Media Report Survey Media 108

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Solo PR Pro

FEBRUARY 1, 2022

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. “I Maintaining a truly solo PR firm.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Pitching 60

Pitching Measurement Writing Twitter 60

Bad Pitch Blog

JANUARY 3, 2009

Mark your calendars if you’re in NYC Monday evening, January 12th. Richard and Kevin will be in NYC and are hoping you’ll meet up with us. If you need a reason, we’ll note it’s this blog’s third birthday.

Blogging 41

Blogging Pitching Course Meeting 41

Bad Pitch Blog

FEBRUARY 3, 2010

We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea. department lately?

Pitching 41

Pitching Technology Resources System 41

Bad Pitch Blog

MAY 26, 2009

It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C. If you’re attending the event, be sure to check out "Avoiding the Bad Pitch Blog" for some timeless information on how to craft a pitch for the ages.

Pitching 40

Pitching Conference Tools Blogging 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

Bad Pitch Blog

MAY 22, 2009

Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR. Mark Your Calendars for May 31st, 2009. May 13, 2009, Los Angeles- It''s good to be a kid, and there’s no reason to stop eating like one. Subject: Party Like a 5 Year Old!

Pitching 40

Pitching Hotels Engineering Creativity 40

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). It is a good question, why PR is misunderstood in the first place. Since 2007 this blog has been dedicated to educating about PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

Konnect Agency

AUGUST 5, 2019

So as we wait for our new autumn arsenal to arrive we scooped up during those end of summer sales; we’re keeping these reminders top-of-mind to help jump-start our fall planning: Review 2019 PR plans : Is there anything we haven’t gotten to yet or pitch angles that need to be adjusted for Q4 based on a brand’s current marketing priorities?

Agency 40

Agency Pitching Meeting Industry 40

Bad Pitch Blog

MARCH 6, 2009

We asked for good pitches and you listened. Consider: * BIO, the annual biotechnology industry convention, will be hosted by Atlanta in 2009. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks. We’ll then hold a round of voting so you can decide which pitch is best.

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. ZZZzzz: The pitch is so off-target, it puts me to sleep.

Pitching 43

Pitching Blogging Customer Service Software 43

Communications Conversations

JANUARY 11, 2022

No business pitch. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. Second, there is no hidden agenda. This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. That’s it. I’m not selling anyone anything.

Exercises 60

Exercises Meeting Energy Retail 60

Bianchi Biz Blog

FEBRUARY 22, 2021

Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

The Hoffman Agency

APRIL 2, 2019

In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from their future. Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

AUGUST 13, 2015

I liked SHIFT enough that when I moved to New York from Boston, I worked from my apartment for a few months until we officially opened our doors in December 2009. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. But you will get stuck in a rut. Connect the dots.

Construction 60

Construction Fashion Energy Employee 60

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. It is all-encompassing, with the job functions endless.

Crisis Communications 113

Crisis Communications Crisis Communications Sports 113

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009.

Blogging 40

Blogging Strategy How To Writing 40

PRSay

APRIL 18, 2024

For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 150

Leadership Storytelling Viral Banking 150

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Well, as I mentioned, we’ve published more than 270 posts since launching in 2009. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Muck Rack background and overview Muck Rack got started largely as an experiment in 2009.

Pitching 85

Pitching Media System Tools 85

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. So what does this all mean for you? I also knew that I was going to be part of one of the last presenters for the day, so I had to punch up the presentation. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Social Media 73

Social Media Twitter Facebook Measurement 73

Bad Pitch Blog

APRIL 10, 2009

In doing so I am realizing that in 2009, the average businessperson really can create and maintain his or her own publicity. Now research those media contacts that would be most interested in your story and pitch them. Often, the most important part of the PR cycle involves what happens after the pitch! You’ve got a hook!

Pitching 40

Pitching Construction Local Report 40

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Well, as I mentioned, we’ve published more than 270 posts since launching in 2009. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Not as common is a genuine interest in the things around them. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Environmental sustainability is one of the pillars of the University’s strategic plan. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Blogging 68

Blogging How To Print Facebook 68

Bad Pitch Blog

JULY 6, 2009

When asked why 2009 was a downer, a spokesperson pointed to the carton: “Draw a line from there.” This is the first of a series of Bad Pitch Blog post about brands run amok……Twittering @laermer. Sometimes decisions are drawn with no rhyme or reason. You can get the rhythm back.

Corporate 41

Corporate Creativity Brand Branding 41

Waxing UnLyrical

DECEMBER 16, 2010

Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction. Mark as read Approve comment I think its definitely what you make of it, Joe. Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 88

Guidelines Brand Branding Advertising 88

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Bad Pitch Blog

JANUARY 3, 2009

Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. So here’s to Liz Flowers and Scott Bland – let''s call hem BLAND FLOWERS - who though it sounds likely did not make this up, and who are receiving the BPB’s brand new honor of WORST PITCH IN THE WORLD.

Pitching 45

Pitching Writing Company Trends 45

Bad Pitch Blog

JUNE 3, 2009

Both are mass pitch approaches that show more desperation than strategy. We’ve seen the unfortunate results of these approaches when a Jewish Mommy Blogger is invited to attend an event during Passover or a vegan blogger gets pitched about barbecue. Spray and Pray, Dialing for Dollars. SIG FILE] - The mind races with snark.

Pitching 43

Pitching Healthcare Study Interviews 43