Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

David PR Group

JANUARY 5, 2019

After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Your past social media posts matter. That’s indisputable.

Reputation 64

Reputation Trends Social Media Travel 64

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Does the data include all of your customer data in your disparate CRM, social and marketing systems? Your work is repetitive, rote and/or data intense.

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Google 109

Google SEO Engineering Measurement 109

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Are they only dealing with crisis PR in this sick time? What does it do? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? telling that story for you. Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

Small Business 51

Small Business Tourism Measurement Social Media 51

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Read Me On BNET Watch Me In Action Book Me! Dave lays out how. Wanna Subscribe?

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe? Shall We Tweet?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways. if that makes sense?

Blogging 90

Blogging Facebook Twitter Writing 90

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, to remain silent.

Ethics 64

Ethics Social Media Travel Newspapers 64

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

JUNE 6, 2019

Of course, that’s probably the equivalent of one John Grisham book, so I probably shouldn’t get too haughty! Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. In 2009, the economy was in a rough spot. I was floored.

Blogging 133

Blogging Analytics Meeting Writing 133

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Are you planning on using automated sentiment to alert you to potential crises?

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. But social media doesnt require achingly high production values. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Video 87

Video Facebook Twitter Viral 87

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 57

How To Instagram Social Media LinkedIn 57

Mark My Words

AUGUST 2, 2021

For some fans, the actor’s downfall began in 2009 when he met Amber Heard – 23 years his junior – on the set of The Rum Diary. Depp has two kids, they look at social media, they’re aware of the outrageous things that are written. Some might suggest that Depp’s career had long been on the downturn. By 2015 Depp and Heard wed.

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Author of 27 Blogging from Paradise books. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

SEPTEMBER 14, 2010

and then creating and implementing a holistic PR strategy that works towards these ends. Comprehensive PR takes those audiences into account, formulating and implementing holistic strategies to build and maintain those relationships. By no means do I think media relations has gone by the wayside. In this world of Web 2.0,

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Social media platforms provide a means of both distribution and engagement. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. The year was 2009 and I had a very special epiphany that day. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR

Content Marketing 60

Content Marketing Publicity Marketing Television 60