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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

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What Social Media Marketing Can—& Cannot—Do For Your Business

Polaris

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. Not at all.

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Growing my blog has been all about…

Communications Conversations

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels. Earned – media or influencer relations. I look back to 2008 and 2009 and I think we had the priorities right.

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