article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

article thumbnail

Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The public has a right to information—especially when it comes to information that has health implications. That responsibility becomes even greater when the information could incite a sensationalized public response.

Trends 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reflect and Project: How has Your #PR education Prepared You for Your Career?

Deirdre Breakenridge

We will reflect on the current status of undergraduate public relations education and project into the future by discussing ways that we can educate and prepare qualified students to succeed in today’s digital workplace. I am an Associate Professor of Public Relations at Stockton University. A follow-up blog post by PR 2.0

Education 322
article thumbnail

Prezly

Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing.

article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

article thumbnail

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60
article thumbnail

What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.