article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131
article thumbnail

4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. Even in our industry. Your story.

LinkedIn 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 132
article thumbnail

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

article thumbnail

Crypto Marketing: When The Good Cannot Exist Without Its Bad

Shift Communications

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. The post Crypto Marketing: When The Good Cannot Exist Without Its Bad appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

article thumbnail

Learning By Teaching: The PR Edition

Shift Communications

In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. A few more ideas: Write how-to tutorials for internal use on your team. The post Learning By Teaching: The PR Edition appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Training 129
article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. Retrieved 2009-11-07. In conclusion. Share your views in the comments section below.

Education 270