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The Magical PR Strategy Question

Doctor Spin

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Understanding How To Win The Magical PR Strategy Question demands a deep understanding of what makes your organisation unique—and how it can be leveraged in your PR efforts. Journal of Brand Management, 12, 264–278.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. “The Examining the ‘Halo Effect’ in lotto games.

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In Memoriam: Douglas Ann Newsom, Ph.D., APR, Fellow PRSA

PRSay

Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. My mantra at TCU was ‘the most important part of your education was learning how to learn.’”. Douglas Ann Newsom, Ph.D., She was 87. Kruckeberg, Ph.D., APR, Fellow PRSA, and the late Judy VanSlyke Turk, Ph.D.,

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Connect with David Meerman Scott. Facebook [link].

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” How to Get Women Panels.” A Guest Post By Sara Capra. Sara Capra. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i]

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8 Ways to Make Your Press Release More Effective

Cision

Yet one problem remains evergreen: how to best communicate our message to our publics. It means learning more about paid media and how to incorporate those costs into budgets.” HOW PROMOTIONAL LANGUAGE IN PRESS RELEASES IS DEALT WITH BY JOURNALISTS. Journal Of Business Communication , 44 (1), 59-95. Overfors, M.

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