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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

While covering Jobs’s death, for instance, the writing started in 2007. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA).

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The Magical PR Strategy Question

Doctor Spin

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Drive creative solutions.

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Know your brand; then craft marketing strategy

Engage PR

But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business. The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon.

Strategy 111
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About Barbara Rozgonyi.

Marketing 118
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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Oh, the joy and freedom to be creative!).

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Thomas in 2007-2008. Where is she now?