PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Leveraging data to make more accurate predictions.

Financial 98

Financial Conference Agency Resources 98

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? Brand Activism.

Trends 52

Trends Marketing Mobile Retail 52

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? But, I just don’t see the publishing tool being a big game-changer for brands. Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones.

Government 52

Government Local Film Television 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Advertising 68

Advertising Advertising Resources Strategy 68

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. MYTH 4: Very rarely will a PR agency develop your brand.

Agency 159

Agency Strategy Crisis Management Pitching 159

PR in High Definition

DECEMBER 13, 2017

In 2007 ‘Silent Discos’ were the next big thing. It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another.

Trends 59

Trends How To Retail Google 59

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Leveraging data to make more accurate predictions.

Financial 52

Financial Conference Agency Resources 52

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. That was the same year that IBM Watson won on Jeopardy! and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Beyond PR

SEPTEMBER 21, 2016

There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Is another company unveiling something bigger, or similar to my product?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

PRSay

FEBRUARY 27, 2017

Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. Toyota hired Tobin to improve its image and brand among the African-American community. Cambria’s PR Story. At the time, that meant I would likely end up doing some form of journalism.

Conference 60

Conference Education Public Affairs Television 60

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Consumers can ask questions without leaving your site and with minimal effort. The goal is to turn happy customers into advocates and brand promoters. And, the beautiful part, it’s free.

Marketing 40

Marketing Tools Data Report 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. COMPANY recently announced the details at their annual franchise convention.

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

JUNE 22, 2021

Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. It’s a brand and product with which I already know, like and trust. However, at some point, in July 2021, that feature – the email portion – is going away.

Google 108

Google Tools Analytics Blogging 108

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Ethical Voices

AUGUST 21, 2023

Thinking about cancel culture, if you look at the last 20-odd years of cancellation events or adverse consumer reactions, let’s call them, or boycotts. But different brands have different thresholds of risk. On that defense point, we’ve already released features in our most recent platform. You’re absolutely right.

Agency 80

Agency Publicity Ethics Analysis 80

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

ZudePR

MAY 31, 2015

I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

David PR Group

JULY 21, 2014

Here’s a little bit of it: …In 2007, [Levi’s] conducted an extensive “lifecycle assessment” of a pair of jeans to understand the carbon footprint of one pair of jeans and just how much water and energy a pair of jeans “consumes” in its lifetime, from “cradle” (growing the cotton) to “grave” (recycling, reuse, or worst case, to a landfill). …

Storytelling 80

Storytelling Marketing Viral Energy 80