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Why Advertising Isn’t Dead

Cision

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. On Twitter, consumers hear news from journalists immediately as a story breaks.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits. link] 2 Hao, L. Commercial Research.

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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities.

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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script

The company has conducted this survey every year since 2007. Click To Tweet Comment: This finding mirrors a Ziff-Davis survey of B2B tech buyers a few years back that found prospects consume 11 or more pieces of vendor content as they research and evaluate options. The Bridge Group has produced this report every year since 2007.

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