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The Magical PR Strategy Question

Doctor Spin

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Know your brand audience.

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Boris Johnson and what brands can learn from him

Mark My Words

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2004: Writes The Spectator that Liverpudlian fans were drunk and therefore partially responsible for the Hillsborough disaster.

Brand 68
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

Marketing 118
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. He has been involved with search engine optimization and internet marketing since 2007. Social media platforms are becoming an integral part of SEO strategies.

SEO 84
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7 Best Marketing Blogs of 2019

Critical Mention

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Content Marketing Institute. Until next time! Critical Mention.

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5 Celebrities That Are Crushing it on Social Media

Critical Mention

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand. Beginning with the launch of “Keeping Up with the Kardashians” in 2007, the Kardashian family has since become a powerhouse on social media.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. That tagline has never been more relevant than it is today. Growing smarter.