PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon.

Strategy 121

Strategy Newspapers Facebook Google 121

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 105

Media SEO Analytics Analysis 105

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. And we did A test, B test, C test, we changed the pitch this way. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Deirdre Breakenridge

FEBRUARY 8, 2019

How has pitching media changed? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Your current job is much more about building relationships than PR. Were you able to bring a lot of PR skills to that job? About Spin Sucks. Its mission?

Policies 157

Policies Community Twitter Blogging 157

PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here.

Facebook 76

Facebook Newspapers Google Strategy 76

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. In 2006, we started working with a reputable search company. Sound too good to be true? It turns out it was.

SEO 100

SEO eBook Google Web 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Anticipating how different publics will perceive a campaign. Public Opinion (1922). One who effectively manages the perceptions of publics acts as a moral legislator, capable of shaping attitudes and behaviours according to the categorical imperative. Public Opinion (1922).

Wikipedia 52

Wikipedia eBook Crisis Journalism 52

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

APRIL 5, 2021

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. Crain’s Detroit Business , The Detroit News , the Detroit Free Press and Automotive News (since 2006). If we are a “second tier” pitch, you are insulting me.

Automotive 65

Automotive Web Meeting Media 65

Marketwired

APRIL 12, 2016

population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. You might use traditional public relations as well.”. It takes time to build an audience,” says Papacosta.

Advertising 100

Advertising Advertising Television Radio 100

Bad Pitch Blog

JANUARY 23, 2007

The Bad Pitch Blog was launched one year ago. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. Stay tuned for a contest we''re creating to crown the baddest pitch of 2006. It''ll be fun.

Pitching 40

Pitching Education Blogging Media Relations 40

Bad Pitch Blog

AUGUST 10, 2007

Here’s the first of several guest posts at The Bad Pitch Blog. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. Next time you are preparing your pitch, try testing it on someone who has no knowledge of the subject matter.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Bad Pitch Blog

JUNE 25, 2013

And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. And I don''t think the public cares if their favorite brand is also thinking about the victims of the latest national disaster.

Pitching 70

Pitching Fashion Analytics Resources 70

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.

Pitching 40

Pitching Radio Interviews Writing 40

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. But luckily we maneuvered through and can summarize why the pitch sucks. Why Should You Care?

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

JULY 6, 2006

BusinessWeek’s Jon Fine brings us this gem that was first brought to our attention by Luke Armour at Observations of Public Relations. From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. No matter what''s being sold, most everyone could use some public relations help. Where is the call to action in this pitch? What’s next?

Pitching 40

Pitching Chemicals System Video 40

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. available on April 7, 2006 - substantially less than other registrars. available on April 7, 2006 - substantially less than other registrars. 1) Where’s the Pitch? 2) Where’s the News?

Publicity 40

Publicity Wireless Web Pitching 40

Bad Pitch Blog

MARCH 5, 2006

Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. Deadline is this week. You didn’t. Morris + King did.

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.

Pitching 40

Pitching Report Interviews Course 40

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

Reputation 60

Reputation Groups Exercises Energy 60

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

Pitching 40

Pitching Media Relations Blogging Survey 40

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

SEPTEMBER 19, 2006

As a public (PR) service I’m suggesting an ideal tactic for CEOs of the world who do not see the value in a blog or are too good or busy for a blog, but definitely want (need) to reach online audiences. Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio.

Radio 40

Radio Interviews Pitching Blogging 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Think again. Some colleges are Greek-free.

Pitching 40

Pitching Newspapers Energy Education 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. I had to forward this pitch to you. All the best, Charlie Bernard - Hmm, this pitch is a tricky one. So WHY does it suck?

Pitching 40

Pitching Web Analysis Industry 40

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. It’s worth every penny.

Media Relations 40

Media Relations Media Pitching Small Business 40

Karen Freberg

MAY 19, 2017

I only had a chance to really do one internship when I was at Florida due to my track and field obligations, and I thought – well, go big or go home if I wanted to get some real world experience in the field of public relations. I was pitching the media for our fashion and consumer clients. Did I get this?

Local 40

Local Fashion Travel Transportation 40

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Instead the Gold Group helped Oxfam capitalize on a unique donation from actress Keira Knightley—a Vera Wang dress she wore to the 2006 Oscars. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

APRIL 2, 2007

In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. stuffed / spikes uploaded by chutney bannister tags public relations PR media relations media good pitch bad pitch bad pitch blog'

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12