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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

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The Golden Rule of Persuasion

Doctor Spin

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. link] 2 Bargh, J.

eBook 52
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Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. link] 2 Bargh, J.

eBook 52
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff. She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The social network was not named and it’s not clear if the technology providing this belongs to Agility or another brand in the Innodata portfolio.

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