How to use HARO and ProfNet with Cision’s Allison Richard | On Top of PR podcast

Axia PR

Allison has been in the industry since 2003 and started as the media research supervisor for Cision. Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision.

Most important food news stories of 2018 ranked by Hunter PR

Agility PR Solutions

Since 2003, food and beverage marketing communications agency Hunter Public Relations has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in its 16-year history, environmental advocacy broke through as the most memorable story of the year, with news of Plastic Straw Bans across America […]. The post Most important food news stories of 2018 ranked by Hunter PR appeared first on Agility PR Solutions.

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In Memoriam: Craig Toyoki Miyamoto, APR, Fellow PRSA


The Chapter inducted him as a member of the PRSA Hawaii Hall of Fame in 2003. Craig Toyoki Miyamoto, APR, Fellow PRSA, an active member of the Hawaiian PR community and a former member of the PRSA Board of Directors, died on Feb. 25 in Honolulu. He was 77.

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Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch


Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat.

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Word! How Fast Coronavirus Spread


However, The WHO uses COVID-19 to avoid confusion with the 2003 outbreak of SARS. I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity.

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Word! How Fast Coronavirus Spread


However, The WHO uses COVID-19 to avoid confusion with the 2003 outbreak of SARS. I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity.

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How to spread purpose from the frontline to the CEO

PR Daily

This little note on this little napkin was purpose in action, specifically that airline’s purpose, and I know because I’d helped to articulate it over 15 years before,” said Grice, explaining how she helped Delta redefine its purpose in 2003 as part of a strategic transformation after 9/11. “It

In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA


In addition, Kelly was one of only a few educators elected to membership (2003) in the Arthur W. Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77.

Michael Jackson’s UK publicist warned star against now-infamous Bashir interview

Mark My Words

He later went on to work for ITV, with the broadcaster commissioning a now-infamous interview with Jackson in 2003, where the singer admitted he shared his bed with children. Sky News A former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda.

England players ‘will never be out of work again’ if they seal World Cup glory

Mark My Words

As Borkowski points out, those England players who played only in the 2007 final defeat to the Springboks have nowhere near the commercial clout of the Clive Woodward side that lifted the World Cup in 2003. The Guardian. It is the ultimate sporting sliding doors moment.

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark My Words

Cottle retired from the big-top circus scene in 2003 and bought cave and attractions complex Wookey Hole in Somerset. The Stage. Circus impresario Gerry Cottle has died aged 75 after contracting Covid-19. A press statement released by Borkowski PR confirmed that Cottle died with coronavirus in Bath Hospital on January 13.

As the NFL returns to the field, Lincoln Financial Group shows how to join the action

PR Daily

We’ve been the Eagles’ proud naming rights partner since Lincoln Financial Field was built in 2003,” says Laubmeier. The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty. Family. Football. Financial security.”

Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

When we look back to SARS in 2003, only Friendster, LinkedIn and My Space were online—traditional media was still the primary mode of information sharing, which meant a longer news cycle and more time for teams and communicators to prepare messaging.

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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team


When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In

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Ineffective PR: Public Relations Campaigns that DO NOT Work


In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. As a polymath, or someone who knows a lot about a number of different things, one of Ahmed Mostafa’s most notable quotes goes, “It’s not the s… we face that defines us, it’s how we deal with it.”.

Why The Pumpkin Spice Latte Is Marketing Genius

The Stalwart Blog

The new flavor has aided the sale of more than 200 million pumpkin spice lattes since 2003. Labor Day marks the end of summer, but the pumpkin spice latte marks the official start of the fall season. Changing leaves and crisp autumn breeze is topped with whipped cream and pumpkin pie spice. The only reason people don’t wear white after Labor Day now is because they don’t want to stain their clothes with a spill from PSL. Get the latte before it’s too late. .

Net Neutrality and Your Brand: What It Means and What Can You Do?


The term was coined by Columbia Law Professor Tim Wu in 2003 in a paper about online discrimination. Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality.

Hair-raising events promote men’s health in ‘Movember’

PR Daily

The Movember Foundation has signed up more than 5 million “Mo Bros” and “Mo Sistas” since 2003, as well as funding some 1,200 men’s health projects through its fundraising efforts. Seeing more mustaches lately? Happy Movember. Organizations around the world are encouraging men (and women) to sport their mustaches.

A Guide to Pride Without Pandering


In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity.

Citibank promises it ended practices that led to fine

PR Daily

If you had a Citibank credit card between 2003 and 2012, the company may owe you some reparations. That’s because it engaged in some shady business practices, resulting in Citibank owing $700 million to 8.8 million customers, plus another $70 million in fines. At issue were several add-on services that were offered under names like “AccountCare,” “Balance Protector,” “Credit Protector” and “Payment Safeguard.”

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. “When Ryan started his blog in 2003, I was an avid reader because he was a friend and former colleague.

Gary V: Most hated or most loved person in social media?

Communications Conversations

He also took over his father’s wine business in the late 1990s and was among the first to digitize the wine business with his Wine Library TV concept which helped him grow the business from $3 million a year to $60 million a year by 2003. Gary V is a fascinating personality to me.

Metaverse for Marketing: Twice the Hype?

Shift Communications

That was in 2003. Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?


Back in 2003, I started HEADLINES and maintained it for 2 years. Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ).

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.

The Best PR? Simple Ideas, Well Packaged

ImPRessions - Crenshaw Communications

Glamour Magazine has anointed “women of the year” since 2003 and receives reasonable media coverage for it, though mostly in their own magazine. While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories.

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NBC stops short of firing Brian Williams

PR Daily

In a memo to employees , NBC News President Deborah Turness wrote: While on ‘Nightly News’ on Friday, January 30, 2015, Brian misrepresented events which occurred while he was covering the Iraq War in 2003. Tuesday was a big night for news about news. One long-serving anchor/host, Jon Stewart, announced he would be voluntarily stepping down. from “The Daily Show” later this year. Another anchor, Brian Williams, was forcibly removed from his chair, though perhaps not permanently.

Walgreens severs Theranos partnership

PR Daily

Theranos’ chief executive, Elizabeth Holmes , founded the company in 2003. Walgreens is the latest company to formally cut ties with embattled lab-services company Theranos. The drug store chain— which stopped sending blood tests to Theranos’ Newark, California lab in February —announced that it will shutter 40 Theranos Wellness Centers in Arizona, making this the latest in a series of setbacks for the once-heralded startup.

In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA


Byrum served as PRSA’s president and CEO in 2003. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He was 71. A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., and South Carolina before settling in Lewisburg, Pa.,

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person.

Influencer Insights: Media Moves and Intel for May 31

Beyond PR

She joined the Editorial Board in 2003 and has been penning her opinions in a column since then. Amy was the founding editor-in-chief of Conde Naste’s Teen Vogue since its beginning in 2003. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide. Universal code of ethics The GA has updated its own 2003 code (opens as a PDF) to reflect the new global principles. A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement.

5 Solo PR Pros Share How They’re Planning for 2021

Solo PR Pro

Since starting up in 2003, I’ve aimed for a diverse client portfolio of nonprofits and mission based organizations, as well as automotive and technology companies. Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros are planning for 2021.

16 email marketing terms PR pros should know

PR Daily

CAN-SPAM: The United States law, Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003, that governs the rules of privacy and consumer rights regarding the receipt of promotional email. Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar.

3 branding lessons from Lego

PR Daily

In 2003, sales dropped globally by 29 percent. Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. By January 2004, Lego announced a huge deficit, saying it was losing one million dollars a day. The problem went much deeper than the balance sheet. Lego had forgotten its roots. Its products were moving further and further away from what people loved about the brand.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August


Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug. 27 — a day earlier than in 2018 and over a week earlier than in 2017. In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn.

10 More Pearls of Career Wisdom From PRSA’s College of Fellows


” • Jill Alexander, APR, Fellow PRSA, class of 2003: “Be sure to spend as much time planning your career as you do your vacation. ” • Mary Deming Barber, APR, Fellow PRSA, class of 2003: “My parents taught me to treat others as you wish to be treated.

Martin Bashir’s ex-employers urged to look into other celebrity scoops

Mark My Words

There are questions over Bashir’s ITV interviews with Jackson in 2003, in which the singer admitted sharing a bed with children. The Times The BBC and ITV have been urged to review how Martin Bashir landed his other big interviews after the damning report into how he deceived Diana, Princess of Wales.

Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner? As a quick clarification, we are “independent” in the recognized sense of the world (i.e.

SHIFT Communications: 12 Years and Counting

Shift Communications

Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. From a meager start back in 2003 we’ve grown to ~140 staff, with offices in 4 states, and a client list that just wows me every time I look at it. This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. And what a ride it’s been!