Yorkville Advisors – Wearing the Cape

Ronn Torossian

Yorkville is based in New Jersey as a privately-held fund with four funds currently with more than $1 billion in assets, though he began with just one fund in 2001.

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

this were 2001. 2001 blogs HTML Laermer.com New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance News came last week that the Old Grey Lady is starting an Instant Op-Ed feature online.

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Organizations post remembrances on social media for 9/11

PR Daily

11, 2001, are far from forgotten. Many took time to remember what they did that day in 2001: 17 years ago I was in the classroom with my students as we watched reports of what was happening.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

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4 steps to reduce a hospital social media crisis

PR Daily

The group analyzed more than 50 social media crises since 2001. Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. But with proper preparation, you can avoid them.

Pataki, Santorum take different approaches to enter crowded GOP field

PR Daily

11, 2001 attacks. This presidential election season, a handful of candidates are testing the waters of online announcements. Not so for Rick Santorum. The former U.S. senator from Pennsylvania made his announcement Wednesday in a traditional speech on a factory floor in Cabot, Pennsylvania.

Oxford English Dictionary adds 'meh,' 'fo'shizzle,' 'sext' and more

PR Daily

2009), photobomb (2008), crowdfund (2008), totes (2005), staycation (2005), and sext (2001). Every year, the Oxford English Dictionary captures headlines by adding some colloquialisms to its digital tome. It’s a great sign of the times and a reminder of what nerds we can be.

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In Memoriam: Isobel Parke, APR, Fellow PRSA


She was married to Patrick Jackson , a past PRSA president and PR leader who passed away in 2001. Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. She was 93. Parke’s distinguished PRSA service included her role as secretary on the Board of Directors.

How September 11 Impacted PR and Email Communications


September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life. On September 9, 2001, we celebrated a child's birthday party. I did get to photograph the cover of the school district's 2001 annual report.

PR Pro Showcase: Shonali Burke

Rock the Status Quo

One of the most fun “stunts” – if you can call it that – was when I worked on “Singalong Sound of Music” in San Francisco, back in 2001. Photography by Cade Martin.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data.

The crisis gets personal

Stephen Waddington

Ritson is bullish citing the recovery of the livestock industry in aftermath of mad cow disease or Bovine Spongiform Encephalopathy (BSE) crisis in 1996 and Foot and Mouth disease in 2001. Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021.

Buffalo Wild Wings may cut ties with comedian over false 9/11 claims

PR Daily

We are disappointed to learn of Steve’s misrepresentations regarding the events of September 11, 2001, We are currently re-evaluating our relationship with Steve pending a review of all the facts. You can lie about many things, and many Americans will either forgive you or look the other way.

Sunny?? #SMM Tips and Snapchat Secrets @Pubcon

Social PR Chat

JL: Pubcon started as an informal gathering in a pub in London back in 2001. To date, there have been 34 Pubcon Conferences since 2001, with 13 times in Las Vegas. Grab your favorite lenses, filters and start social media snapping.

Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

It’s been 20 years since Edelman launched its Trust Barometer in 2001. The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.

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Remote lawmaking changes the game for public affairs pros

PR Daily

11, 2001, attacks and generations of agitators for institutional change never could: untethering Congress from its mandate to come together physically. With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.

Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. From the Credit Union Times. May 11, 2020.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

was slightly down from the previous month, but otherwise as high as it’s been since the Labor Department started collecting data in 2001. Thousands of employees are taking Verizon up on its offer to leave the company.

6 ways to ensure your message on COVID-19 is relevant

PR Daily

Their 2001 article “ Risk communication: Evolution and Revolution ” is a useful read for communications professionals at this time. Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.

Takeaways from Marriott’s emotional CEO video

PR Daily

11, 2001, and the financial crash of 2008, combined. The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis. When delivering bad news, it’s essential to tell it straight.

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7 writing and language sites you should know about

PR Daily

View the New York Times website on September 12, 2001, or see what your company’s website looked like in 1998. As a medical writer, I often end up spending more time researching an article than I do writing it. In that research, I often discover new online sites and tools.

How many of these banned books have you read?

PR Daily

For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”.

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Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

There’s a reason why, in his 2001 autobiography , Bloomberg LP's founder, Mike Bloomberg, admitted that he hoped his competitors practiced discrimination: He believed it gave his firm a competitive edge. The gender gap is affecting the public relations industry.

How Vega Creates Authentic Relationships and Measurable Results with Influencers


Vega’s Approach to Influencer Marketing: Since the company’s conception in 2001, Vega has been committed to building real relationships with consumers and providing their community with clean, plant-based nutrition.

How PR pros should prepare for a year of change

PR Daily

Who could have predicted in early 2001 the way social media would change how we consume information? Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.

4 steps to reduce a hospital social media crisis

PR Daily

The group analyzed more than 50 social media crises since 2001. A report from Altimeter Group says social media crises are on the rise. But with proper preparation, you can avoid them. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen.

Mailchimp unveils funky new branding

PR Daily

Prior to revealing the new look, Mailchimp’s co-founder and chief executive tweeted: I designed @Mailchimp ’s first Freddie mascot back in 2001. Marketing automation company Mailchimp has a new look—one that embraces the brand’s quirkiness and sass.

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7 Important Principles Of Media Coverage Every Business Needs To Know


In September 2001, I was working on a credit card launch for a Canadian bank. We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001.

My A List is better than yours


Kim Harrison has an excellent list of typical stakeholder categories in Strategic Public Relations – A Guide to Success (2001). What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities.

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail.

Reflecting on 9/11 Anniversary #NeverForget


On September 9, 2001, we celebrated a child's birthday party. On September 11, 2001, I got up and went through the usual motions of a working mother with three children - ages 12, 9 and 7 - to get off to school. I did get to photograph the cover of the school district's 2001 annual report. In 2001, the theme was "No Place Like Home.". Fifteen years ago, today, we remember to #NeverForget.

13 steps to stop overworking and start writing

PR Daily

In a 2001 study titled Feeling Overworked. The mental drain of too many tasks will disrupt your creative flow. Get ample sleep, step away from the computer for a refreshing stroll, and, for Pete’s sake, have some fun. Are you feeling overworked? You may have this feeling about writing itself.

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. Few in PR had ever heard or Notified or its parent company.

In crisis mode, California utility files for bankruptcy

PR Daily

It sought bankruptcy protection in 2001 after a botched state deregulation of the electricity industry. PG&E says a Chapter 11 filing is ‘the only viable option’ as it faces up to $30 billion in liability claims from the 2017 and 2018 wildfires.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Corporate communications departments are taking more work in-house.

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Notre Dame fire elicits a flood of donations from brands worldwide

PR Daily

Underneath live streams from CBS and others, viewers saw an explainer for the September 11th, 2001, attacks. Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.

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Amazon promises a fix for Alexa’s creepy laugh

PR Daily

wrote : Many have related the laughter back to a moment in 2001: A Space Odyssey when HAL 9000 acknowledges his murderous intentions and proclaims, “I’m sorry Dave, I’m afraid I can’t do that.”

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Mister Rogers’ guide to a more neighborly company culture

PR Daily

The world has changed dramatically since 1968, but the precepts and principles presented in the beloved show —which ran on PBS until 2001—still resonate. This year marks the golden anniversary of the premiere of “Mister Rogers’ Neighborhood.”.

Airport’s brand journalism news service takes flight

PR Daily

11, 2001. A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger. Two Boeing jets crash , killing hundreds. A national pilot shortage looms. Drone sightings close London’s Gatwick Airport.