The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

SEPTEMBER 28, 2022

That’s a pretty generous measure too. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. When done right –.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What is real and what is a myth? What are the steps to take to reach and activate this key demographic?

Reddit 159

Reddit Media Analytics Trends 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 140

Study Media Relations Media Measurement 140

Cision

MARCH 17, 2017

At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

APRIL 13, 2020

COVID-19 has changed almost every aspect of daily life for hundreds of millions of people and will likely continue to do so for a long time to come. It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. Federico’s Pizza Takes Out Loan to Pay Employees.

Media 111

Media Analytics Healthcare Crisis 111

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Below is a list of considerations and questions we lean on when helping our clients forecast for the coming year. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Maxim Behar

JANUARY 18, 2023

What was your big dream this year and did it come true? Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. The third factor, however, I think is more long-term, and that is the new generation that is coming into the market.

Government 72

Government Education Course Ethics 72

Maxim Behar

NOVEMBER 23, 2020

What does it do? In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

FEBRUARY 25, 2016

When making important decisions, you need to rely on your own expertise and wisdom. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? In times of crisis, are you able to think on your feet?

Newspapers 120

Newspapers Financial Crisis System 120

Maxim Behar

OCTOBER 15, 2023

Many years ago, we founded a PR college and when I went to register it, the people in administration told me that there is no term such as PR which is used in Bulgaria. Many years ago, we founded a PR college and when I went to register it, the people in administration told me that there is no term such as PR which is used in Bulgaria.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. The measure of “best” in this case is unique page views. That’s a relative metric because while the overall readership skyrocketed this year, time-on-page has come down a bit. I had been gone for a total of about 18 months.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By You can estimate the cost of a case, but legal work takes twists and turns that are unexpected and make a case more expensive. likes to say.

Agency 94

Agency Trends Marketing Survey 94

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. And when it comes to stories from businesses, people are highly engaged. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high.

Instagram 60

Instagram Analytics Advertising Advertising 60

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. So what wins when it comes to local coverage?

Media Relations 40

Media Relations Media Journalism Print 40

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Have relevant KPIs to measure against.

Internal 40

Internal International Communications Measurement 40

Flatiron Communications

JANUARY 11, 2018

When PR Turned to the Dark Side ”). Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. I’m not complaining.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. That much is apparent I compiled this year’s list of marketing and communications predictions. There are some caveats to note. Third, thank you to all who participated.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

SEPTEMBER 6, 2016

“People know Mark as an actor, but many don’t realize he’s also a producer, director, writer and content creator,” said Content Marketing Institute’s founder Joe Pulizzi when announcing Hamill’s appearance. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Then there’s The Joker.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

The Proactive Report

JANUARY 2, 2018

When we talk about time management, we most often mean list and appointment making. When you’re a Mom of children, those lists can be rather long. The most significant thing that has happened to me over the past ten years is how I’ve learned look at using time. As I shared this with her, it resonated. Via Wikipedia.

System 0

System Wikipedia Travel Education 0

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

MAY 12, 2021

Turning insights into brand content | 8:18-9:58. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. PepsiCo’s global insights framework | 3:46-4:40.

Trends 78

Trends Brand Branding Reddit 78

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it? Learn new habits? My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 1, 2020

Building a software company, particularly when you come from a services environment, is an uphill battle. When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS.

Pitching 84

Pitching Report Tools Software 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

This is part of what you pay for when you fork over up to $2,000 for a press release. Or the Longview Journal in the case of this particular announcement. Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Here’s an explanation.

Software 121

Software Case Study Advertising Advertising 121

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Note: This transcript has been modified for clarity and brevity.

Analytics 78

Analytics Data Crisis Reputation 78

Maxim Behar

JANUARY 24, 2022

They are the masters of words and visions and in the modern world, wisdom comes from social media content. Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.”

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 3, 2018

There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these are very expensive, hard to use, require lots of time to tweak and fine-tune searches.

Media 64

Media System Tools Google 64