Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. They employ 20 employees.

Software 136

Software Pitching System Analytics 136

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. It can be hard to determine which events to attend, though.

Conference 329

Conference Marketing Case Study Measurement 329

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you use machine learning?

Technology 76

Technology Training Data Consumer 76

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? Can I pull a report in seconds? Is it easy to use? How much does it cost? 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

AUGUST 9, 2021

What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

NewsWhip

APRIL 15, 2024

So, what led Shore and his team to choose NewsWhip over all the other tools on the market? NewsWhip was a more attractive tool due to the “predictive analytics” it provides, alongside the more robust features overall… we were also looking for a tool that was going to be supported and improved over time.”

Reddit 88

Reddit Tools Analytics Instagram 88

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends. Read every book there is about public relations.

Pitching 147

Pitching Analytics Report Agency 147

PRSay

APRIL 21, 2021

What is the new guide intended to do for communicators? . The Institute for Public Relations’ new signature study, “A Communicator’s Guide to Research, Analysis and Evaluation” intends to enable PR professionals and elevate their understanding of the foundations, methods and applications for communications research.

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

FEBRUARY 5, 2019

But what will the next 12-14 months bring to the industry? This video features insights from FleishmanHillard, Experian, Dynamic Signal, and BitGo, along with industry luminaries Becky Saeger (former CMO at Visa and Schwab) and Andy Cunningham (Steve Jobs’ publicist) on the rapidly changing world of PR and communications.

Communications 218

Communications Marketing Analytics Technology 218

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. This can be anything from a Yelp review to a tweet to a mention in the media.

Media 166

Media Pitching Agency Guidelines 166

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Video marketing and PR: How are they intertwined? Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Public relations can be a tough discipline to master. The way you communicate with clients is constantly changing, and you may find that generating positive publicity is even more challenging in today’s digital age. Most public relations professionals agree that the skills required for PR excellence are changing.

Google 79

Google Reputation Analytics Industry 79

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. We don’t like to think that our behaviors can be predicted, and hey, we still have free will.

Industry 100

Industry Publicity Data Technology 100

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. What drew you to the field of PR? After talking to her and learning a little more about the profession, I knew PR was for me.

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? Then why is there no love for our journalist friends — what if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

Brand 223

Brand Branding Pitching Conference 223

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches.

Google 186

Google Technology Course Creativity 186

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 25, 2022

No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. A strong brand should offer something that distinguishes it from competitors. Keep Doing What Works. Always Have a Backup Plan. Offer Something Unique. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

5W PR

MARCH 22, 2021

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy. Social Listening. Social Channels. Pain Points.

Analytics 88

Analytics Social Media Tools Data 88

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

Business Wire

MARCH 20, 2018

What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

Reddit 159

Reddit Media Analytics Trends 159

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.

Software 131

Software Pitching Analysis Community 131

The Resolution Blog

OCTOBER 26, 2017

The Public Relations industry has seen huge changes in the last five years. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. You need time to learn.

How To 180

How To SEO eBook Measurement 180

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78