Critical Mention

MAY 2, 2019

Giving your audience an insider’s view without the added pressure of being solicited is a great way to attract potential leads. Shooting behind-the-scenes videos are an excellent way to humanize your brand. The key to these videos is confidence. Behind the scenes. Until next time!

Video 64

Video YouTube Engineering Google 64

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. that could be influencing your digital body language and how your audience perceives you. In this guest post for The Cogent Coach, Ted Rubin lists 12 ways to give your brand’s online interactions a human touch.

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

DECEMBER 8, 2014

This week’s roundup features seven posts from around the web that focus on storytelling. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: The meaning of a story can often be conveyed more effectively when it’s spoken. Based in the Washington, D.C.,

Storytelling 76

Storytelling Resources Web Journalism 76

Waxing UnLyrical

MAY 19, 2014

Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. That’s the theme of this week’s roundup. The Human Touch of Automation: A Customer Experience Experience. Why: For automation to be effective, and worthwhile, there needs to be a human touch.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Many of our accomplishments in the digital age wouldn’t have been possible if not for the efforts of NASA’s human space program. Monday Roundup: Attitude is a post from: Waxing UnLyrical. Based in the Washington, D.C.,

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Waxing UnLyrical

JULY 21, 2014

The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. This week’s roundup features seven posts from around the web that focus on context. Valeria Maltoni explores the intersection of humanism and technology.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Geoff Livingston discusses why algorithms will not ultimately drive human existence.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

FEBRUARY 17, 2014

Connections are an essential part of the human condition. So this week’s roundup features seven posts from around the web that focus on just that: making connections. Why: Being an entrepreneur can be exciting, but also daunting. Monday Roundup: Making Connections is a post from: Waxing UnLyrical.

Mobile 77

Mobile Resources Twitter Web 77

Waxing UnLyrical

FEBRUARY 3, 2014

Me, I got bronchitis (I know, I say that as if it’s something to be proud of). Image: Link Humans via Flickr, CC 2.0. Social media is all around us, but what does “being social” actually mean? And who’s being social? Don’t Be the Jerk at the Party! … Wouldn''t you like to be in her kitchen?

Social Media 73

Social Media Corporate Resources LinkedIn 73

Sword and the Script

DECEMBER 31, 2019

A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. The 3 rd annual survey will be initiated soon! 6) How Long Should a Blog Post be in 2019? times more likely to publish new posts weekly or more.

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Monday Roundup: Blogging Tips from Around the Interwebz is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen? Happy Monday, everyone!

Blogging 78

Blogging Exercises Survey Google 78

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Many of our accomplishments in the digital age wouldn’t have been possible if not for the efforts of NASA’s human space program. Monday Roundup: Attitude is a post from: Shonali Burke Consulting, Inc.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

JANUARY 11, 2016

I think it’s terrific; but isn’t “being of service” something we should think about more often than not? So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. I am not a volunteer, I am human.

Community 40

Community Case Study Film Sports 40

Sword and the Script

APRIL 25, 2017

For this reason, it’s a good idea to plan and weave in relationship building content into your editorial calendar to be published in weeks leading up to the show. Research a well-produced roundup recapping the previous year’s show. Schedule some strategic posts to be published during the show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

JUNE 19, 2018

He argues the MQs should not be used as a short list and his article strives to redirect this thinking. That sort of quibble matters little to vendors and technology providers – who still want to be on that short list. If you are discreet, you’ll probably be fine. You’ll be amazed what happens.

Enterprise 65

Enterprise Technology Report Company 65

Waxing UnLyrical

FEBRUARY 1, 2016

If you’re struggling when it comes to communicating across boundaries, this week’s roundup should inspire you. Wouldn't you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: Communicating Across Boundaries. 5 Realities of Working From Home. Role of a Community Manager. ” 7.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. Wouldn't you like to be in her kitchen? Why Businesses Need a Disaster Preparedness Plan.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Sword and the Script

FEBRUARY 10, 2018

It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. However, a skill can be lost.

Creativity 66

Creativity Analytics Study Exercises 66

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. And so, metrics is the theme for this week’s Unscripted Marketing links [UML] roundup.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

FEBRUARY 29, 2020

I was being put on a client account that was deemed a “flight risk.” I was pretty good at media relations and I was confident I’d be able to turn things around. The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>>

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

NOVEMBER 28, 2010

And once you’ve made your bed, be prepared to lie in it. Why: This is a question teachers are always being asked (and asking themselves). Sometimes we forget that there is a human side to all this, and that’s what caught my eye. How about that – you actually got a bonus in this week’s roundup!

SEO 42

SEO Measurement Blogging Facebook 42

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Finally, if you want to be invited to make a prediction next year, you should sign up here. My own predictions are included at the bottom.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

OCTOBER 23, 2010

Not who someone else wants me to be. Be human, be decent, be yourself. To play here, please be nice. Maybe not all that often… but I still do. Because if my Twitter stream is an extension of who I am, then it will reflect just that. And guess what? To say and not say. And the rest will fall into place.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

DECEMBER 31, 2010

measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). With their faults and all, people are what keep us going; what keeps our humanity intact. Mark as read Approve comment Thanks for letting me be part of your world in 2010. I traveled a lot.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

JANUARY 4, 2011

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

SEPTEMBER 28, 2010

When it struck me that that might not be very fair. “In addition to monitoring Twitter, Andre also handles calls from the media and in the first hours following the storm he may not be as responsive as at other times.&# From getting what I perceived as “stock&# messaging, I had a human being talking to me.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. The way you share control is by being crystal clear on your mission, your objectives, and why you do what you do. Read All About It!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 27, 2010

No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion). Don’t provide “shades&# of the truth Keep it real Be a resource. Be yourself – people and the press respond to a human being that is both emotional and rational.

Crisis 71

Crisis Twitter Facebook Measurement 71

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Even Jason Lemkin of SaaStr suggests being open and transparent with pricing is the right approach. Those interactions are composed of both human and digital touches. He wrote, “So 9.5

B2B 88

B2B Report Survey Marketing 88

Sword and the Script

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Even Jason Lemkin of SaaStr suggests being open and transparent with pricing is the right approach. It’ll be interesting to see if this remains true in 2023. He wrote, “So 9.5

B2B 114

B2B Marketing Survey Software 114

Waxing UnLyrical

DECEMBER 16, 2010

But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. I’ll hopefully be expounding on those in a future blog post.&# But let’s be honest, there are way too many events these days, and not enough time.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 14, 2010

Sorry, I won’t be telling you in this post. Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: jim crossley via Flickr, CC 2.0 Great job with the links!

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 6, 2010

This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes. Because it’s not enough to be in the social media space if you’re only there to project your message. The truth is, we can all stand to be more social. Regardless, thanks for visiting!

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

FEBRUARY 10, 2014

Let’s kick off the week with your weekly roundup. Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love. Monday Roundup: All You Need Is Love is a post from: Waxing UnLyrical. concert debut ?

Infographics 80

Infographics Community Resources Web 80

Waxing UnLyrical

FEBRUARY 8, 2011

&# “You must be blind if you haven’t noticed how great Such-and-Such is!&# So we have no business crying about not being on someone’s list. If you want to be on a list, get to know the person who’s compiling that list. Which lists are the best lists to be on? Comment on their blog posts.

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

SEPTEMBER 4, 2010

This is someone who is full of life, always has a good thing to say about other people (even when I don’t), and is as close to a human dose of Vitamin B as you can get. Or stop, and just be ? We all deserve to be happy. But talking to me the other day about her business, she said, “I’m not happy.&#

Facebook 75

Facebook Twitter Measurement Blogging 75