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5 Smart PR & Marketing Trends for 2024

The Proactive Report

These PR and marketing trends can help you thrive in 2024. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? If you need assistance incorporating these trends into your 2024 planning, give us a call.

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How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Google Trends.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” Source: Wikipedia 4 Hostile media effect.

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

The trend is about a future where we use solar power to create a more equitable and resilient world. But the trend goes way beyond just solar power. In Wikipedia. In Wikipedia. In Wikipedia. As a communication trend, the solarpunk message offers a rare tightrope walk in today’s culture wars.

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Why monitoring external factors is key to corporate reputation

Onclusive

In our new blog series, we’ll discuss how to do that with the help of PESTLE analysis and using sentiment monitoring , social listening and trending topics to understand how macro factors are affecting your brands and competitors—so that you can influence your organization’s success where it matters most.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. How can we overcome this attention span deficit? Not just with audiences, but with your internal comms too.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Cultivate visionary thinking : Develop the ability to foresee and articulate future trends and directions. In Wikipedia. In Wikipedia. Be genuine in your communications and actions. Authenticity builds trust and credibility, which is essential for a thought leader. Encourage innovation. 1840 af Søren Kierkegaard.