Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” British Journal of Political Science, 15, 51 – 74.

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Doctor Spin

NOVEMBER 29, 2023

Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Cultivate visionary thinking : Develop the ability to foresee and articulate future trends and directions.

Leadership 52

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Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

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NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

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Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. The concept of “fake news” is anything but novel. Today, the primary thing that’s changed (besides the name) is that fake news now permeates the online world.

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Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its a tricky issue, though.

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Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Breaking news and trending topics can also be leveraged to generate interest. Timeliness: Timing is crucial.

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