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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have. Even people who see the headlines but don’t click on them will remember their content and may perpetuate the fake news without meaning to.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its a tricky issue, though.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

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Edward Bernays—The Father of PR

Doctor Spin

In Wikipedia. In Wikipedia. But Edward Bernays succeeded by tapping into another prevailing trend in society: The emancipation of women. His techniques have been scrutinized for ethical implications, especially in how they can be used to sway public opinion without the public’s awareness of the manipulation. In Wikipedia.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Pinterest has posted sustained growth in visual imaging.

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