NewsWhip

SEPTEMBER 1, 2022

That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories. We’ll be discussing all this and more in our webinar with NewsWhip in September, which you can sign up for here.

Brand 78

Brand Branding Data Viral 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Issues and Trends are the ‘Secret Sauce’. Attend industry events – trade shows, webinars, conferences, etc. – PR Pros are News Junkies.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. 4 Key Trends Facing PR Firms of the Future.

Survey 60

Survey System Trends Small Business 60

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? View our on-demand webinars. Sign up to our next webinar. read more. #13:

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Plus, attending webinars on some of the latest trends and issues pertaining to social media and crisis communications is key to note here as well.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. How to find content and cultural trends | 4:41-5:03. Can you tell us how you look for content and cultural trends? Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If so, join our live webinar ‘Social Listening the PR Way ’. You can find out more and register here.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 7, 2017

Study after study has demonstrated the trend tipping towards long form content has been underway for some time – and the length is broadly characteristic of higher quality content. See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars. Content Marketing: Don’t Make Home Improvements to Rental Property.

B2B 60

B2B Blogging Data Survey 60

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

AUGUST 7, 2018

However, if you or your brand has a strong perspective on an industry trend, then have at it. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there.

Video 60

Video Marketing Viral B2B 60

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Again, in Rachel Besenyei’s webinar she highlighted David Meerman Scott’s diagram illustrating the ‘life of a news story’ , and exactly where to jump in with newsjacking.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “Not Not all predictions are positive. For this, I apologize.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

JUNE 23, 2021

Watch webinar. Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Zach, I love having you on these webinars. Please do join us on our next webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage. Conclusion.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

FEBRUARY 4, 2021

The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We Brands can enlist the help of TikTok creators to spark content ideas and kick-start trends, Clemens said. We embrace creativity. We embrace storytelling and silliness.”.

Brand 176

Brand Branding Film Viral 176

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending. Is there a YouTube video that garnered thousands of organic views? Which podcast episodes have the most downloads?

eBook 129

eBook YouTube Video Social Media 129

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. .

Web 78

Web Comparison Facebook Community 78

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% To read our full analysis on the top stories and trends of 2021, you can do that here.

Sports 148

Sports Viral Corporate Analysis 148

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. You’re doing it. She’s doing it. I literally just did it. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. More entertaining than it is mission critical for marketers, our fave posts include: “ 14 Best Quotes about Facebook’s Master Plan From Mark Zuckerberg’s Press Tour ” and “ 5 Digital Marketing Trends that Will Die in 2017.”. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. You’re doing it. She’s doing it. I literally just did it. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Regularly export metrics to keep track of trends. Promote your high performing pins to help take them viral.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

JULY 26, 2016

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation instead of trying to play catch up with trending hashtags and news stories. At the time of the webinar, Melania Trump held nearly a quarter of the conversation around Republican National Convention. Why is that important?

Media 120

Media Viral Comparison Data 120