5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Key steps include training spokespersons, carefully crafting preemptive messages, and maintaining open lines of communication with stakeholders. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation. How can you become crisis ready?

Crisis 179

Crisis Crisis Management Brand Branding 179

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. What’s your biggest failure? But I’ve never liked failing.

Hotels 132

Hotels Training Viral Pitching 132

5W PR

OCTOBER 26, 2020

If a business cannot find these types of employees, the next best thing is to train the new employees, which is a great strategy for entry-level staff members. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Lead Generation.

Viral 88

Viral Employee Small Business Data 88

Newsfile

FEBRUARY 28, 2024

Spokesperson Training : Equipping designated spokespeople. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? Viral marketing aims to create contagious content that spreads rapidly through social sharing, word of mouth, or online platforms.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. It’s not enough to be a well-trained expert communicator; you had better know business and the language of business. It’s not just press releases and media training. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. Part of implementing a crisis-ready culture requires you to train and empower your teams to assess, identify and mitigate risk in every aspect of your business.

Crisis Management 113

Crisis Management Communications Marketing Viral 113

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Train your staff how to correctly word an apology, if after all that training they still do something terminally stupid.

Training 148

Training Social Media Video Employee 148

Buchanan PR

OCTOBER 5, 2023

More than that, brands are jumping on the Taylor Swift train as well. After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend.

Strategy 81

Strategy Media Viral Trends 81

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. This is an edited version of a post that first appeared on Clairemont Communications. From the moment she steps onto the floor, Ohashi has everyone’s attention.

Communications 145

Communications Viral YouTube Creativity 145

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training' and a number of the alleged victims came forward.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption.

Crisis 180

Crisis Airlines Brand Branding 180

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Ask to sit in on Employee Resource Groups or new employee trainings and listen for story ideas. Remember the BBC dad? Intimacy and authenticity are also strengthening our connections to one another.

Communications 158

Communications Nonprofit Employee Film 158

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Most of us have been trained to engage journalists with the lure of a good story, not a commercial message. Hegar is an Air Force veteran who’s running a longshot campaign to win a House seat in Texas, and whose video story went viral earlier this year. Tell, don’t sell. PR professionals know this intuitively.

Brand 173

Brand Branding Storytelling Video 173

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

Melissa Agnes

MARCH 1, 2016

But it’s in Chevy’s choice to embrace this incident as an opportunity to connect with their stakeholders and show a more personable side of the brand, that completely transformed it from a PR blunder to a positive, viral campaign that generated over $5 million in earned media. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Melissa Agnes

FEBRUARY 6, 2018

It means that your team may very well unintentionally cause an issue that garners unwanted attention—how often do we watch in bewilderment as an organization suffers unwanted negative, viral attention because their team failed to ask themselves simple questions, like, “How could this message be misinterpreted or misconstrued?”

Crisis 133

Crisis Brand Branding Crisis Management 133

Bianchi Biz Blog

FEBRUARY 18, 2021

I’ve been running for 40+ years and currently train to run two half-marathons per year. That’s when I had a blinding flash of the obvious: If you want to run faster in a race, you need to run faster when you train. What’s running got to do with PR success? Stay with me here. In the typical year, I may run 1,500 to 2,000 miles.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. The viral videos! We also caution that if you’re working with a “hired gun” to help earn coverage from the event, make sure the spokesperson doesn’t lose sight of key messages. Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. Faced with this utmost and devastating challenge, how did the airline fare in their crisis management and what lessons can you take away to strengthen your own organization’s crisis plan? How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. Keep in mind that crisis communication media training is important since it acts as a guide to prepare people for any circumstance in the future.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

JUNE 9, 2015

Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. Focus on base hits not homeruns and what we learn in the process over time, will bring us far closer to viral than an outright declaration.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stuart Bruce

OCTOBER 3, 2015

A couple of weeks before this fake photograph went viral I gave a presentation at the Chartered Institute of Public Relations (CIPR) in London on why verifying facts on social media and social networks matters for PR professionals and the tools and techniques they can use to verify them.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It’s no longer just the mainstream media that needs to be taken into account. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . Other companies, like digital smart gym Tonal and high intensity interval training chain Orangetheory Fitness , also offered their services to the players. . The tweet reached 38.1k

Sports 148

Sports Comparison Viral Crisis 148

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves. The top articles about the European Super League. interactions. Another English club, Chelsea F.C,

Crisis 114

Crisis Sports Media Facebook 114

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” However, they can train themselves to find alternate points of view to include in a story whether they agree with the alternatives or not.”

Survey 156

Survey Data Media Ethics 156

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too.

How To 130

How To Pitching Film Video 130

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. You don’t want to pitch what everyone else is going to pitch. Have some fun. I just met a food blogger who found some long spirally pasta and she made a sauce and put it on Tik Tok. That’s what people like. Things that are different. National Learning and Development Month.

Pitching 130

Pitching Media Financial YouTube 130