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How to best prepare for going on the record

Axia PR

Make sure your spokesperson is armed with these media training tips before they take on the mic. Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral. Going on the record with a reporter can be intimidating.

How To 71
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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

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Think Before You Share Content

The Proactive Report

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148
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Overcoming Past Failures to Succeed Today

PRSay

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. What’s your biggest failure? It doesn’t taste good.

Hotels 131
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.

Hotels 200
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Boost Your Brand & Sales with PR

Victorious PR

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media.

Brand 52