Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. You can be identified very quickly on social media. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Stuart Bruce

OCTOBER 3, 2015

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. It was part of the CIPR’s Social Shorts season so had to be a 12 minute whistle stop tour. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post.

Strategy 79

Strategy Media Viral Trends 79

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking. It grew 800% from January 2018 to January 2020.

Trends 246

Trends Television Exercises Pitching 246

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. But its social media team had other ideas. Until the afternoon of Aug.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Publicity Training 52

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.

Hotels 200

Hotels Local Interviews Viral 200

Ishmael's Corner

FEBRUARY 3, 2015

True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. People enjoy a train wreck. SlideShare can be a particularly effective platform for B2B companies where championing a two-minute video at a price point of $10K to $15K might be a career-limiting exercise. Tell a Story.

Social Media 60

Social Media Storytelling B2B Media 60

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. It’s important to listen first and then respond. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? I talk about it all the time but mastering newsjacking is the easiest thing you can do. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

JANUARY 31, 2017

See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. The Psychology of More in Content Marketing and Social Media [UML]. We lost focus to social media, which has made interruption an art and science.

Marketing 60

Marketing Web Viral Social Media 60

Melissa Agnes

MARCH 1, 2016

More recently, Chevy Trucks did a phenomenal job at embracing an embarrassing moment and transforming it into a PR campaign that had social media and national talkshows positively buzzing about the brand. Train and then empower their employees to act fast in times of negative incidents. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there. The post Coming Out on Top of a PR Crisis appeared first on Critical Mention - Media Monitoring.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Doctor Spin

NOVEMBER 17, 2023

Slow is Smooth, Smooth is Fast —Often used in military and tactical training, this phrase encapsulates the idea that sometimes, slowing down can lead to faster overall progress. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need?

How To 52

How To eBook Wikipedia Viral 52

Mark My Words

FEBRUARY 5, 2016

With tributes to Betjeman, Harry Potter’s Nine and Three quarters and now Sir Elton’s Yamaha there’s barely any room left for a functioning train station. This was an opportunity for a hashtag to go viral and it didn’t. The concert received over 1000 tweets yet none mentioned the album. The stunt was purely collateral.

Viral 60

Viral Instagram Training Social Media 60

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Invest in social listening and media monitoring tools.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

MAY 11, 2016

to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media. Most agencies have the tools to train you and the connections you’ll need to succeed.

Television 120

Television Travel Tourism Pitching 120

Shift Communications

JANUARY 21, 2015

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. Although we can’t ensure your next post will go viral, incorporating these best practices will help users easily share and engage with your content, whether it be on mobile, social media or the web.

Mobile 60

Mobile Web Viral Social Media 60

Critical Mention

MAY 1, 2018

They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype. Social media is a great channel to go viral. It’s low cost, but when done right, can reach millions of people and generate substantial media coverage. Nike: Just Do It.

Film 73

Film Viral Newspapers Sports 73

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

Interviews 193

Interviews How To Media Viral 193

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Step #4: Provide media training for your key personnel. Training should be mandatory for an agency’s core personnel.

Communications 60

Communications Crisis Reputation Local 60

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. Flash Mobs Go Social in India. reading and traveling. Learn more about Ancita via her About.me page.

YouTube 87

YouTube Viral Video Social Media 87

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Solo PR Pro

AUGUST 29, 2017

Now, if one person bought a car because of every Chevy social post, that’s a win. How do brands know their social media creates impact? You can pray for viral or train for a marathon. Nobody knows when something might go viral. How can anyone justify that number as a success in any societal realm?

Communications 48

Communications Viral Energy Measurement 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? 7. Train, simulate and prepare.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131