Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

JUNE 9, 2015

Marketing isn’t harder or easier than in previous years, but it is, in a time where people avoid, ignore or block advertisements as The Economist noted, substantially different. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Surreal thought outside the cereal box to find regular people in the UK with famous names, and allowed them to enjoy a bowl of their cereal. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 9) A beauty blunder: Sephora closes for diversity training.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

OCTOBER 25, 2017

According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Prepare in advance. Listen and monitor. Social media.

Social Media 117

Social Media Conference Media Corporate 117

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed. That’s fine but what if you need to use or share the links? Hours are spent daily individually converting them…Until now. Where is your paid content? The results?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. 7. Train, simulate and prepare. IIt is critically important that the he/she signs off on the plan and is properly trained on speaking to the media. Are they well trained? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? The decisions you make today will be judged by many for years to come.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Always train your staff on how to use social media, or make it someone’s full time responsibility. Watch out for #fails. Take it seriously.

Social Media 83

Social Media Media Viral Tools 83

NewsWhip

JUNE 23, 2021

President Biden, him talking about his plan and his broad definition of infrastructure, where he said, “200 years ago trains weren’t traditional infrastructure until America made a choice to lay down tracks across the country.” Talking Points. Agency of the future | Jump to text. There was a great quote. You can just happen.

Data 78

Data Media Analytics Energy 78

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60

Flatiron Communications

NOVEMBER 14, 2014

So if you think about ways people consume news…you’re on a train, you’re on a subway and your rolling through your Twitter feed or your Facebook newsfeed, and all of a sudden a story pops on and you click on that…we’re kind of optimized for that.” ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

So if you think about ways people consume news…you’re on a train, you’re on a subway and your rolling through your Twitter feed or your Facebook newsfeed, and all of a sudden a story pops on and you click on that…we’re kind of optimized for that.” ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

From a media perspective, I can say that COVID has in many ways from a media practitioner perspective emphasized with a big highlighter, what we learned in school and in training. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78