ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

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Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Here are some tips for avoiding the difficulties that can come with an expectations mismatch. . Maybe the story idea simply isn’t compelling or timely enough to capture media attention.

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Publicity How To Agency Product Launch 334

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). Extend the shelf-life of PR. It’s cost efficient.

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Media LinkedIn Retail Consumer 240

Onclusive

FEBRUARY 7, 2020

How can PR pros increase their chances for editorial coverage? . The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia. Adding a visual component was found to provide a substantial boost in media coverage. Don’t underestimate the power of timing.

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Data Study Social Media Analysis 273

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In this post, we’ll share key findings around the timing of press and IR releases.

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Social Media Study Mobile Report 322

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Good timing greatly increases the likelihood of securing high-quality, earned coverage. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

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How To Resources Pitching Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Where to post.

Social Media 344

Social Media Media B2B Leadership 344

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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Infographics Brand Branding Video 266

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts. They’re only human.

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How To Media Pitching Creativity 279

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Earned Media Value (EMV) And Influencers Over Paid Media? Why Earned Media Value (EMV) And Influencers Over Paid Media?

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Small Business Media SMB Pitching 245

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Weber Shandwick is comprised of top-level creators, strategists and technologists who strive to bring solutions to clients through meaningful collaborations, bold thinking, relentless curiosity and positive impact.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

So, let’s face it — media relationships matter. If you’ve provided them with a good tip or story in the past, maybe you have something good this time around. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. Play the long game.

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Media Pitching Report Media Relations 253

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Here are our Tech Practice Director Chris Harihar’s best tips for generating better tech PR in day-to-day media pitching. Learn the coverage and beats.

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Pitching Technology Trends Consumer 180

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 6 Statistics on How Journalists use Social Media. Need an extra pair of hands?

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Social Media Report Survey Media 108

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? And once you’ve collected coverage, will you be able to refine your targeted news distributions? Planning for Media Coverage. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Cision

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

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Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win earned media and positive brand buzz do exist. Here are a few. Turn data into holiday fodder. Offer DIY ideas that are real.

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Local Viral Survey Consumer 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

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B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. PR people and reporters work very closely every day, and are very much in the same business of storytelling.

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Agency Internal International Pitching 192

The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement.

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Writing How To SEO Engineering 52

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Sometimes earned media outreach can support or extent a key paid campaign. Prioritize.

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Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. It’s also a look into Jeff Bezos’s mind and how he thinks unconventionally and always manages to come out on top.” ” Precisely.

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Newspapers Media Relations Reputation Interviews 296

Mark My Words

NOVEMBER 18, 2022

It might sound biased coming from me, but PR – earned exposure on independent platforms – is a much more effective route into consumer consciousness. By banning beer from stadiums so late on, Fifa and Qatar gave Budweiser global coverage beyond their wildest dreams. This is a massive PR win for Bud. The same goes for Fifa.

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Exercises Reputation Community Consumer 60

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals.

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Marketing SEO Radio Video 92

NewsWhip

JANUARY 11, 2022

We looked at how these two stories were covered by the media and how they rivaled each other in terms of public engagement. In total, the walkout earned 128.4k In total, the walkout earned 128.4k This was also the top article about the worker walkout overall, netting 44.7k So, even with 4.9x Don't cross the picket line.

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Policies Internal International Employee 78

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration?

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How To Media Employee Policies 120

Cision

JANUARY 14, 2016

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. Earned media. Win placements with our latest tip sheet. “71 Win placements with our latest tip sheet. “71 Here’s a glimpse at a few insights you’ll find in our media coverage tip sheet: 1.

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Media Pitching Policies Trends 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. This is good news for clients and PR firms alike.

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Publicity Brand Branding Storytelling 256

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. PR tips for stellar executive quotes. The strong words put Benioff at the top of the list of business leaders who opposed the move in the media coverage that resulted. Add to the story.

Storytelling 174

Storytelling Corporate Internal International 174

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

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Healthcare How To Pitching Product Launch 52

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. The second pro had been tasked with earning top-tier coverage for a major donation to his nonprofit.

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Pitching Nonprofit Software Media Relations 105