Buchanan PR

OCTOBER 5, 2023

Swift adapted to the public’s changing perception of her and came back with an album that Rolling Stone described as her “most intimate” album yet, as well as a cohesively branded social media strategy that the world remembers to this day. The original viral “ketchup and seemingly ranch” post. the “seemingly ranch” trend.

Strategy 79

Strategy Media Viral Trends 79

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. TikTok releases new text-to-speech voice.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit. Be prepared with a response.

Construction 385

Construction Crisis Social Media Reputation 385

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. For content generation and syndication. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Reddit 88

Reddit Viral Web Trends 88

Prohibition

MAY 10, 2023

Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. If your ‘hero’ product doesn’t feature often, then a change in strategy or messaging should be considered. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

MARCH 8, 2023

No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities.

Employee 182

Employee Viral Twitter Corporate 182

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Social Media 126

Social Media Ethics Trends Viral 126

Buzzstream

FEBRUARY 3, 2021

The strategies behind conducting effective Digital PR campaigns. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Hamilton, Twitter Watch Party. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 71

Viral Trends Social Media Creativity 71

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. Trump famously derided the media and used Twitter as his platform of choice, going directly to his base. Here’s how.

Video 368

Video Government Leadership Viral 368

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

AUGUST 5, 2022

Twitter becomes more emotive . Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.” Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. TikTok focuses on accessibility.

Instagram 118

Instagram Social Media Video Facebook 118

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

NOVEMBER 11, 2016

You can connect with Michael ( @MichaelPeggs ) on Twitter. But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. Here are 3 link-building strategies to get you started. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche.

SEO 80

SEO Infographics Strategy Viral 80

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 135

B2B Marketing Advertising Advertising 135

PR in High Definition

APRIL 25, 2022

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

Prohibition

JANUARY 23, 2023

This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. Instead, focus on using ‘trending’ audio. Story content should in someway link to the feed post.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. For any marketer wanting to incorporate TikTok into a brand PR strategy, TikTok influencers are essential. billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Creativity Social Media 310

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Short form videos are becoming increasingly important to a brand’s marketing strategy. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time. Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. Respond quickly.

Crisis 199

Crisis Twitter Course Viral 199

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

DECEMBER 4, 2017

Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Google Doc with live notes [link]. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. That gives them an instant audience. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. Usage: 320 million Twitter users. What is Crisis Management? Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Best Brand on Twitter. Best Activation on a Viral Moment. They kicked off their year end review with this video , and took to Twitter to show lists of what was the most popular by location. Let’s dive in. .

Brand 78

Brand Branding Film Instagram 78

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Twitter trends. 2) Where is the topic going viral? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? What are people talking about on Twitter? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But see what is happening, trends.google dot com.

Pitching 130

Pitching Video YouTube Viral 130