Cision

MARCH 30, 2015

Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. There are a few instances where conventional wisdom can cause you to stray from this, and I’ll highlight these in some of the bullets. Get the tips you need with our white paper!

Google 120

Google Measurement Content Marketing Engineering 120

Landis PR

OCTOBER 25, 2021

According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

SEPTEMBER 1, 2015

Big data processing tools, theoretical and technical advances in text analytics, and better image processing tools are rapidly driving change in PR data analysis and how we measure content. . A closer examination of the articles shows that realtors helped clients avoid some “bad” mistakes and that good “fake” flowers helped in stagings.

Measurement 120

Measurement Trends Analytics Data 120

PR 20/20

JUNE 9, 2020

But amidst all of this change, a few key convictions remained the same: We still believe HubSpot is the backbone of a closed-loop digital marketing program. But amidst all of this change, a few key convictions remained the same: We still believe HubSpot is the backbone of a closed-loop digital marketing program. And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. To read some of these it becomes a bit laughable how useless they are. I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ZudePR

MARCH 22, 2018

5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. Still, surely there had to be some sort of payback?

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

AUGUST 25, 2010

Cha-cha-change Of course, things have changed a lot in just a few years. You see, I’ve been there, done that. Friggin H, she said to herself, with not a little irritation. “You can cuss me all you want, but it’s time, and this is the last time I’m going to tell you.&# And that led to the article.

Tools 100

Tools Google Twitter Facebook 100

MaccaPR

APRIL 18, 2017

You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. Muck Rack While many PR pros use Google Alerts to receive updates on articles filed by journalists on a topic, I’m partial to the real- time updates from. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Buzzstream

FEBRUARY 27, 2024

In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own. A press release follows a strict, formal structure that hasn’t changed much. A press release follows a strict, formal structure that hasn’t changed much.

Pitching 83

Pitching Writing Film How To 83

PR 20/20

SEPTEMBER 19, 2017

W ebsite Builder : Sick of depending on a developer for minor page changes? Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

Communications Conversations

MAY 1, 2015

Some pretty interesting insights for those of you who are thinking about working with your executive partners to become more active on social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective.

Social Media 60

Social Media Media Twitter Insurance 60

Norton's Notes

MAY 13, 2015

pm: Tackle some work for a board I current sit on. pm: Reach out to some media on behalf of a client. pm: Tackle some work for a board I current sit on. pm: Reach out to some media on behalf of a client. I have decided to call this series 20:20 Vision. What is your area of specialism/industry? 8 am: Coffee/reading.

Interviews 28

Interviews SEO Blogging Writing 28

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

What’s more, the universe of journalists is always changing, so the humble media list is something that requires not only external database tools, but constant updating, re-creation, and reinvention. PR tips for killer media lists. But for PR and media relations people, a good media database is critical. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Buzzstream

DECEMBER 17, 2020

During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

OCTOBER 17, 2016

Recently you may have read that Amazon made a change to their review policy. What was the change? Google’s Panda algorithm did the same, as did Twitter when it restricted its API for third party apps, as did Facebook when it restricted reach on brand Pages. And Amazon shut it down in a day. Search Engines. Social Sharing.

How To 120

How To Engineering Google Facebook 120

Buzzstream

FEBRUARY 1, 2024

With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

JANUARY 1, 2019

While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up every week – consistently – though some posts do better (thank you for reading) than others. I also look at those that weren’t so successful and some wonder why I do it.

Content Marketing 60

Content Marketing Survey B2B Google 60

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. One thing that hasn't changed? As long as it's coming from a genuine place, you can land some solid pitches. 5 tips for working with the media. Here are five tips for working with the media. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

FEBRUARY 3, 2021

In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

AUGUST 5, 2016

This has led to some major changes in how media relations is practiced. In today’s hard-pressed newsrooms, having access to some usable, pre-produced copy would be incredibly useful. Search: 98% of journalists start a story by doing a Google search. Makes reporting the story easier. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

SEPTEMBER 17, 2019

You can add a logo, change the colors, write custom subject lines and introductions if you wish. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. The concept struck me as something as a mix between Curata and Paper.li 1) Curating content in xiQ.

Marketing 75

Marketing System Analytics Content Marketing 75

Waxing UnLyrical

AUGUST 29, 2016

” I work with women-owned businesses on marketing and communications strategy; I’ve felt for some time that I wanted to do something to support women. ” I work with women-owned businesses on marketing and communications strategy; I’ve felt for some time that I wanted to do something to support women. Building rapport.

Banking 44

Banking Course Social Media Community 44

Cision

AUGUST 20, 2015

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. Want all of Kerry’s tips and tricks?

Skype 120

Skype Software Analytics Interviews 120

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. Next of note is Google Places.

Google 66

Google Facebook Local Twitter 66

Journalistics

MARCH 2, 2013

Bonus tip: Keep in mind that most prospective employers will give you a writing test or have you write something on the spot during the screening process. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stuart Bruce

MAY 3, 2016

Microsoft’s public explanation for this was that some people were too dumb to see the subtly different icon that told you this file was in the cloud and not on your local drive! The second change it made was to stop you from switching the local OneDrive folder from your main drive to an external one. I like gadgets.

Local 60

Local Writing Reddit Web 60

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Plus Doug Simon, the president & CEO, has a really dry sense of humor, which always makes life interesting. . It also hurts your chances of getting the media to work with you again.”

Leadership 40

Leadership Report Media Video 40

Bad Pitch Blog

APRIL 23, 2012

After considering why newsrooms need to change to stay relevant , I have three newsrooms that are changing, and a fourth that re-sets the bar completely. Plus there''s a media request form, key links and a subnav with a search engine to access more relevant assets on the site. Both help reinforce the brand''s social media focus.

Engineering 72

Engineering Pinterest Banking Video 72

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .” Tools, tips and tactics on everything marketing and social media related. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

NOVEMBER 10, 2020

However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . Instead, begin with this vital tip: 1. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

JUNE 11, 2021

Business school taught me some basics, but when I co-founded my own startup called Flexiple while still in school, I learned the hard way. Suddenly, some of my previous hurdles didn’t seem so daunting. The core details won’t change much, so using an additional channel only requires incremental effort.

Marketing 126

Marketing SEO Reddit Viral 126