Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs.

Training 148

Training Social Media Video Employee 148

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

Trends 61

Trends Viral Analysis Crisis 61

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

NewsWhip

DECEMBER 21, 2022

Twitter dominated attention. If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands.

Brand 78

Brand Branding Policies Local 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

Viral 102

Viral Advertising Advertising Study 102

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world. Two lessons can be learned from Upworthy’s strategy.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. Organize before you write. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Go follow her on Twitter. The post never should have been written.

Pitching 272

Pitching Viral Interviews Education 272

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social!

Social Media 85

Social Media Industry Film Viral 85

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. There’s a reason why Randy Rainbow and Seth Meyers videos go viral.

Communications 40

Communications Measurement Employee Course 40

PeakMetrics Insights

AUGUST 15, 2019

And don’t forget to publish this content out to social media! Research journalists that write about your competitors and follow them on Twitter. Or, leverage social listening to listen for influencers that are talking about your industry. Engaging in social media is a great way to build a relationship.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

And don’t forget to publish this content out to social media! Research journalists that write about your competitors and follow them on Twitter. Or, leverage social listening to listen for influencers that are talking about your industry. Engaging in social media is a great way to build a relationship.

Media 40

Media Viral SEO Engineering 40

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are also perfect for use on social sites. Because social media is the future of marketing, and seemingly made for the fast dissemination of visual content. Really, really, popular.

How To 76

How To Marketing Viral Community 76

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. ” – Jennie Bev, writing in Psych Central. Something else was going on. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. For content generation and syndication. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Write a good script. It has taken the world of content by storm!

Video 62

Video Product Launch Film Social Media 62

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to follow Collette Reitz on Twitter and LinkedIn. So I like to keep labels in my inbox. I do a lot of searching in my inbox.

Pitching 90

Pitching Trends Travel System 90

Waxing UnLyrical

FEBRUARY 29, 2016

Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns. 5 Smart Strategies to Make Your Content Go Viral.

Viral 40

Viral Google Writing Facebook 40

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. Keeping an ear to the ground: Media monitoring alerts are pivotal in identifying a crisis. When she’s not writing you can find her at music festivals, hiking or snowboarding.

How To 61

How To Media Crisis Crisis Management 61

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. Most of all, he wants to leverage writing to improve the world. Remember me?

Mobile 101

Mobile Community System Social Media 101

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. S ign up today

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Is there an emotional response it invites on social media? Or, do you have a conflicting point-of-view worth writing about? Be emotive. Be original. Is the sentiment positive?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 92

B2B Community Facebook How To 92

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. We have seen many examples: An executive writes an inappropriate tweet and loses her job. If it is on your own social media account or blog, this may be simple.

How To 40

How To Reputation Viral Airlines 40

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78