5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Nearly one in 10 forum discussions about EMV—shorthand for Europay, MasterCard and Visa—lament the slow adoption of secure chip-and-PIN technology in the United States.

Financial 120

Financial Brand Branding Mobile 120

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Flack's Revenge

JANUARY 14, 2016

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. Load up on data about buyers and use technology and digital channels to reach them.

B2B 120

B2B Media Relations Media Social Media 120

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Attendees of New York Fashion Week share photos across social media.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Want tips on how to prepare for a social media crisis? Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. I’ve always found reporters value a PR person that can speak in commanding detail to technology, industry or trends because it’s an important part of cutting to the chase in evaluating a story idea.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Promote on social media. Live streaming is a visual social media party. Pre-promoting live streams on social media serves as an invitation.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

SEPTEMBER 2, 2016

Technology can never be predicted, but with a back-up plan for everything, your webinars will go smoothly. You can also ask your social media manager to pull in questions from social media. Make sure you have a backup phone in case the phone decides to mysteriously drop your call. Lights, Camera, Action!

Survey 185

Survey System Conference Social Media 185

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Cision

MARCH 25, 2016

Brands can’t control the message on social. This reality is terrifying, if your brand is not equipped with the right best practices and social monitoring and engagement technology. The key issue to focus on when monitoring social media is how often your brand is being talked about and what exactly is being said.

Brand 120

Brand Branding Crisis Communications Crisis 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today!

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak. And therein lies the rub.

Insurance 60

Insurance Insurance Trends Data 60

Cision

NOVEMBER 16, 2015

Instead use tools and technology like Cision’s social media listening software to your advantage. View our latest white paper. To get to that point, you have to do some data mining and analysis. Gather Data. Collecting data would take forever if you were to do it manually. Don’t do it. Organize the Data.

Data 120

Data Software Analysis Instagram 120

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! The obvious answer is technology—I remember mailing out press releases! But the key thing is erasing the lines between marketing and PR, including social media and digital. What has been the biggest challenge of your career? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. These three sites are geared toward women and have huge social media presences. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 65

Marketing Survey Study B2B 65

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. White paper: Dark Websites as a Crisis Communications Strategy. Now let’s bring mobile technology into the picture. It involves your website. Now let’s focus-in on the optimization side of things.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you sharing this content across channels?

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

APRIL 14, 2015

It caught on with the media, and they now approach Bayer for stories and for invitations to their next event! Focus on being a resource for the media and make meeting with you and your organization worth their time. Consider a social media correspondent. Thanks to technology, PR pros have the world at their fingertips.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. I think back to a decade or so ago when most people might not have known what a Social Media Manager does.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

APRIL 29, 2017

If your organization struggles to identify a causal link between content or social and revenue, you’re not alone. For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog.

Marketing 68

Marketing Measurement Content Marketing Survey 68