Social Media Week NY Seminar Wrap

Flack's Revenge

Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. The post Social Media Week NY Seminar Wrap appeared first on. If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care.

10 “Takeaways” from the “PR in China” Seminar That May Surprise You

Ishmael's Corner

The post 10 “Takeaways” from the “PR in China” Seminar That May Surprise You appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since my maiden voyage to China in 1999, I’ve made 20 or so trips to the country. I learn new things every time. To call “PR in China” complex is like saying Donald Trump enjoys attention.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Good morning, PR pros: Accounting firm Ernst & Young is facing harsh criticism over a training seminar delivered to some female executives in June 2018. The seminar, which took place at the height of the #MeToo movement, did nothing to address harassment in the workplace, but instead tried to instruct women on how to assimilate in a male-dominated workplace. The seminar, called Power-Presence-Purpose, was full of outdated advice for professional women.

How to turn an event into several months’ worth of content for your business

PR Warrior

But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. It’s great to blog, create podcasts and publish videos to YouTube.

Does your corporate purpose stand up to a true test?

Agility PR Solutions

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose. Companies across almost every industry have embraced corporate purpose as the key to attracting and retaining talent, gaining a competitive edge and driving innovation and […]. The post Does your corporate purpose stand up to a true test? appeared first on Agility PR Solutions. Analysis Public Relations trends

From student to PR account manager—6 things I’ve learned in 6 months

Agility PR Solutions

If you had told me at the beginning of my university career in 2015, as I sat in a large, crowded seminar room surrounded by strangers and a textbook pile taller than me, that I would be a PR Account Manager in three years’ time, I probably would have asked the question, “what’s PR?”

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. Although some call it “free advertising,” public relations isn’t free.

Who Provides Inspiration?

HMA Public Relations

Sometimes team members attend seminars related to our industry, sometimes they attend […]. The HMA Public Relations team has many opportunities throughout the year for professional development. The post Who Provides Inspiration? appeared first on HMA Public Relations. PR and HMA PR Inspiration PR Professional Development Professional Development

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out! How are you going about changing this dated mindset within your organization?

What Is A Crisis Preparedness Program?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look! Looking To Hire A Crisis Management Keynote Speaker?

Lessons from Louis C.K. on PR Messaging

Flack's Revenge

We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics. I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. One of the key takeaways actually sounds a lot like Louie’s riff on overstatement, which I share below ( excerpts come from this website, which had a transcript ).

How to connect to your audience with storytelling

PR Daily

Master these four major topics in her hands-on, daylong seminar: The elements of an epic story. Your audience is hit daily with seemingly endless amounts of content. How do you make sure they remember your communications? The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.

Charge Against Volkswagen Executives Can Impact Your Leadership Team In Times Of Crisis

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. What does the criminal charge against Volkswagen’s former executives mean for your leadership team? A lot, potentially. In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. I go into detail in this week’s #crisisready video. Take a look: Have more to add to this story?

What’s The Best Question To Ask A Crisis Management Consultant?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. As a crisis management consultant and keynote speaker, I get asked this question all the time: “What industry do you specialize in?” ” And while this is a good question in theory, it’s actually the wrong question to ask if you’re looking to hire the right crisis management expert to meet your needs.

No one Cares about Your News – Now What? Join us on 2/23

Flack's Revenge

Join us at our seminar in two weeks during Social Media Week NYC to find out. The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days.

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Was The Best Picture Snafu A Crisis For The Oscars?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. The Oscars suffered through a very public, very embarrassing snafu this year, when the wrong winner was announced for the Best Picture award. But did this embarrassing moment amount to a crisis for the Academy Awards – or anyone else involved? I answer this question in this week’s #crisisready video. Take a look!

Prove that the pen is sharper than the scalpel

PR Daily

Remember—you and your team can participate in this interactive virtual seminar without leaving your desk. Learn to wield words with surgical precision at this virtual summit. Words have the power to change people’s minds—and alter the course of history. Wouldn’t it be great if your writing could shape your organization’s future? It can—if you attend The 2019 Amazing Writing & Editing Virtual Summit on Thursday, Aug. 15, 1–3 p.m. Eastern time.

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How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company?

Source: Prince Harry ‘Is Not Unhappy.’ He and Meghan are ‘Excited,’ Planning Their Future

Mark My Words

It might involve sitting on the board of a Silicon Valley company, for example, leadership courses, inspirational seminars or helping corporations with their own philanthropic goals to give back. Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I

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United Airlines, What Were You Thinking?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Every year, we see organizations face crises of mass destruction. Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different.

How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

If this sounds like an important topic for your next event, click here to learn more about my customized presentations and seminars. Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. “Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority.

Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise.

The Critical Component Missing From Your Marketing and Communications Processes

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. For a PR agency , what’s better than winning a new client? Keeping the ones you have.

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5 enduring functions of public relations

PR Daily

A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure. Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. Our day-to-day work is fast and intense, and we must account for a dizzying array of new strategies, platforms and technological wonders.

Should Your Communications Department Have Crisis Communication Autonomy?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. This is a really great and common question – one that usually stems from a much bigger issue within the organization. In this week’s crisis-ready video , I answer this question and address the bigger issue.

Real-World Learning Boosted by APR Friends

PRSay

I actually put the study guide in a binder, then enrolled in a two-day APR prep session at the annual seminar of the National School Public Relations Association (NSPRA). April is APR Month at PRSA. Learn more about the Accreditation in Public Relations process here. Every few months, I would print out the APR study guide and read a few pages. Then I’d feel overwhelmed and put the study guide away in some forgotten place. When I’d get the APR itch again, I’d print out another copy.

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5 enduring functions of public relations

PR Daily

A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two.

3 Tips To Gaining Executive Buy-In For Crisis Preparedness

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” ” This is a great and common question. In this week’s #CRISISREADY video, I provide three strategies that have helped my clients get that all-important buy-in from leadership. Take a look!

Ultimate show of positivity at AGCC event

Engage PR

A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. However, the top tip at the social media seminar — one endorsed by all three panellists – was simple. by Jack Milner, account executive at Engage PR. Positive, upbeat and highly informative. That’s how I’d summarise The Ultimate Business Show, hosted for the first time by Aberdeen and Grampian Chamber of Commerce.

Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. We’re most excited to put these strategies to the test in the room with attendees who bring business challenges to the seminar for real-time brainstorming with our panelists. Let’s start 2015 with a bang!

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Important Steps To Take Post-Crisis

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that. Post-crisis, there are some very important discussions and actions that need to be taken, in order to continue to implement and strengthen your crisis-ready corporate culture.

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16 email marketing terms PR pros should know

PR Daily

Outbound marketing: A strategy that reaches consumers by spreading messages across channels, including trade shows, seminar series, email blasts to purchased lists, cold calling, telemarketing and advertising. Leads scores are typically based on the lead’s professional information (title, job responsibility) and behavior (a visit to your website or attendance at your seminar). Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar.

What’s The Best Way To Train Your Staff To Be Crisis-Ready?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. In order to truly implement a crisis-ready corporate culture, your entire team needs to understand: What their roles and responsibilities are when the organization is in “crisis mode”; What is expected of them by both leadership and stakeholders – and how to meet those expectations; How to make smart decisions in the heat of the moment; and ultimately.

Don’t Forget To Include These Resources In Your Crisis Management Plan!

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. The resource section of your crisis management plan is an important aspect of your crisis preparedness program. So what should you include within this section of your program, in order to provide your team with the most efficient and helpful advantages in the heat of the moment? I answer this question in this week’s #crisisready video. Take a look!

Introducing Michelle Joyce, My New Director of Events!

Melissa Agnes

Michelle and her team will be managing my speaking business, booking all of my customized seminars and programs and ensuring that my clients have the best possible experience while working with me. As you know, I speak to audiences around the globe on crisis management and creating a crisis-ready culture. Well, I have exciting news! I have recently brought Michelle Joyce on my team as my Director of Events!

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future of our business.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23. Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

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