ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications Grows Ad Tech PR Team. New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit.

B2B 170

B2B Leadership Technology Web 170

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Work collaboratively with team members to develop and implement successful PR campaigns. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Have a distinct voice. Down-to-earth? Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 1) Why did you start Propel?

Software 146

Software Agency Pitching Analytics 146

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Should PR people be loyal advocates for clients? Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

Inbound PR

FEBRUARY 3, 2021

Since I started my career, I've held about 10 different positions and switched four industries - I began in PR, moved into Marketing, then Customer Success, then Project and Program Management. I've worked in agencies, SaaS and IT companies. Lots to do, lots of new people to work with, lots of opportunities to make an impact.

Agency 62

Agency Industry Company Marketing 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Inbound PR

JULY 14, 2020

I've never held any of these titles exactly but I've spent a good few years working in similar roles albeit through partners (that's another topic we'll cover later) or directly taking care of customers when I was working in PR and digital agencies which is the same as if you're working in Customer Success in SaaS.

Leadership 73

Leadership Agency 73

Sword and the Script

AUGUST 22, 2023

Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. Hire a B2B marketing and PR consultant that can think strategically and execute effectively. Need help with B2B marketing or public relations?

Corporate 95

Corporate B2B Company Marketing 95

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. Having worked in both journalism and PR, I have a very sensitive b.s. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Transportation 75

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. If you’re a PR person and not doing this, you’re doing a disservice to your clients.” It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

The Hoffman Agency

FEBRUARY 21, 2023

Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Thankfully, my classes did allow me to learn about the PR field in which connecting brands and the media intrigued me immensely. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Presspage

JUNE 30, 2020

Even if we don’t work for the praise in itself (ultimately we just want PR teams to achieve their goals, whichever they might be), it’s always great to know that we’re on the right track – according to our amazing customers and users. G2 is the world’s leading B2B software and services review platform.

Software 88

Software SEO Tools B2B 88

The Hoffman Agency

MAY 2, 2023

All in all, my three months at Hoffman thus far have shown me what it truly means to work in that agency grind and have been eye opening to learning about B2B tech. My favorite part of the Agency is the team spirit and camaraderie. After three months, can I proudly say I am an expert in telecoms, SaaS, or cybersecurity?

Agency 36

Agency B2B Internal International 36

Presspage

JUNE 30, 2020

Even if we don’t work for the praise in itself (ultimately we just want PR teams to achieve their goals, whichever they might be), it’s always great to know that we’re on the right track – according to our amazing customers and users. G2 is the world’s leading B2B software and services review platform.

Software 78

Software SEO Tools B2B 78

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

The Hoffman Agency

OCTOBER 11, 2022

While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. I knew building my career in PR needed an encouraging workplace. First off, PR is not an easy profession!

Internal 36

Internal International Agency Pitching 36

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! While I learned a whole new dimension of communication, the one idea that prompted me to explore PR was the prospect of helping brands connect better and creating lifelong relationships with customers. This quest for agency experience landed me with The Hoffman Agency.

Internal 36

Internal International SEO Storytelling 36

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. HOW TO BEST MEASURE YOUR PR SUCCESS. Here’s how.

Analytics 74

Analytics Google Measurement Data 74

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

NOVEMBER 18, 2014

Whether it’s financial data or core IP, manufacturing line production data or your SaaS portal for sales lead information – in the end, it’s all data that’s at risk. The post How Snowden Changed Security Communications for the C-Level appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

eBook 111

eBook Communications Crisis Communications Insurance 111

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. She began, “Things have, as we know, changed dramatically in PR. Your narrative is the core element of the New PR.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. More than a proactive partner: an extension of your marketing and PR team.

B2B 106

B2B Leadership Marketing Blogging 106

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. SaaS technology companies. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

DECEMBER 6, 2018

A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead generation targets. Should they hire an agency and double down on number of blogs posts? While this example is specific to a SaaS company, the struggle is universal. High performers differentiate by doing , not planning.

Marketing 55

Marketing Resources eBook Construction 55

Shift Communications

MARCH 7, 2016

With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data. cta] The post PR and the Google Customer Journey to Online Purchase appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Google 60

Google B2C Analytics Data 60

ZudePR

JANUARY 21, 2016

I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. Digital PR. The Seth Godin of UK PR. One of my favourite PR bloggers. PR Resolution Bi-Weekly. Prodigious.

Digg 104

Digg SEO System Reddit 104