The Proactive Report

APRIL 17, 2015

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. They will also cover resources PR folk can tap to get up to speed. SEO opportunities. REGISTER NOW.

SEO 100

SEO Engineering Resources Groups 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

Axia PR

APRIL 9, 2023

Blogging helps your business grow SEO and generate leads. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. What’s the first word you think of when you hear the word blogging? Is it boring ? If so, you’re not alone. That’s not the case, though.

Blogging 118

Blogging SEO Engineering Resources 118

Remote PR Jobs

AUGUST 16, 2023

They are considered resource documents. Press releases’ objective structure often lends a sense of professionalism and credibility to the content, as well as increased SEO. This information is formulated to be as objective as possible and includes all the essential details of the story such as who, what, when, where, and why.

Pitching 243

Pitching SEO Storytelling Resources 243

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Remote PR Jobs

NOVEMBER 8, 2022

Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation. Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings.

Case Study 230

Case Study Engineering SEO Reputation 230

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. Message optimization (SEO for PR).

Brand 370

Brand Branding SEO Engineering 370

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

” Holtz adds that for a small organization, weekly updates might be fine, but those with the resources to do so should add content more frequently. “We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?”

SEO 60

SEO Engineering Mobile Pitching 60

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. Are they looking for a list of useful resources?

SEO 60

SEO Mobile Web Google 60

Communications Conversations

APRIL 14, 2016

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. So, I ask again: Do garden-variety news releases really help with SEO?

SEO 60

SEO Web Energy Writing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 29, 2020

Two types of content pieces that stood out this year were resources and the PR Tech Briefings. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 100

SEO Software Resources Newspapers 100

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Some include: Google Search Console.

Engineering 86

Engineering SEO How To Resources 86

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. One year ago, few people had ever heard of TikTok SEO and TikTok PPC. What strategies can TikTok users employ to enhance their content for SEO and show up in search results?

SEO 62

SEO Engineering Google Social Media 62

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

ImPRessions - Crenshaw Communications

JUNE 11, 2020

All companies seek ways to improve their website’s search rankings, and press releases are a good resource for doing that. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Executive quotes should add to the story rather than offer meaningless puffery. Press releases can drive search.

SEO 221

SEO Data B2B Writing 221

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Read Mount Allison University’s Libraries and Archives fake news resources guide.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

Buzzstream

JANUARY 26, 2024

How: Setting up DMARC can be tricky, but several resources can help you with this. Do Email Sender Rates Impact SEO Rankings? Email sender rates don’t directly affect SEO rankings. Effective email marketing can also enhance user engagement and content distribution, positively contributing to SEO metrics.

Google 133

Google Guidelines SEO Reputation 133

Critical Mention

MAY 17, 2019

Off-page SEO is a crucial piece of your marketing puzzle. If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors. Until next time! Critical Mention. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. A lot of SEO boils down to the user experience.

SEO 40

SEO Blogging Web Writing 40

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? About the study.

Media Relations 98

Media Relations Report Industry SEO 98

5W PR

MAY 7, 2021

SEO is constantly changing and evolving. Ahrefs have designed an “all-in-one SEO toolset” that includes free learning materials and an extensive community and support department. Brands such as Netflix, Adobe, and Facebook use Ahrefs, proving that they are effective and highly knowledgeable about SEO and digital PR.

Digital PR 88

Digital PR Company SEO Newspapers 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334

5W PR

NOVEMBER 7, 2023

These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts. SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

Solo PR Pro

FEBRUARY 6, 2024

Media monitoring, social listening and even SEO tools can track these metrics across various platforms. When you have data, you can use it to adapt your strategy and advise clients on where to allocate resources. Common KPIs might include website traffic, engagement rates on social media, and share of voice.

Data 52

Data Strategy Publicity Handbook 52

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., The ones that give you that “Woah… #mindblown” moment. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

JULY 18, 2023

However, you may already be using a tool, such as a media database, coverage report or SEO tool that can compile the information that your client wants to see using automation. Analyze Process Efficiency and Resource Allocation The second aspect to consider is the efficiency of the business process.

Resources 52

Resources Meeting Technology Examples 52

Shift Communications

MAY 10, 2022

Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. It’s where social media marketing and SEO truly overlap. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential.

Pinterest 78

Pinterest YouTube Social Media Trends 78

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Corporate communication is essential for effective branding and securing external funding.

Company 88

Company Corporate Product Launch Internal 88

Newsfile

FEBRUARY 28, 2024

What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. A digital newsroom is an online hub where journalists, bloggers, and the public can access press releases, images, videos, and other media resources related to an organization. What is a Digital Newsroom ?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Stalwart Blog

MAY 12, 2016

If you're not seeing that value from your social media efforts, it may not mean that you shouldn't continue putting resources into it. I would submit that fundamental benefit - if done correctly - is to elevate the organic search engine rankings of your site. Instead, think about modifying your social media strategy.

Social Media 60

Social Media SEO Media Pinterest 60

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Media coverage mattered as much then as it does in a digital world. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223