Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 2) Blogging benchmarks. . >>> 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Remote PR Jobs

NOVEMBER 8, 2022

Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation. Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings.

Case Study 230

Case Study Engineering SEO Reputation 230

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. Nobody’s perfect.

SEO 40

SEO Blogging Web Writing 40

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. How To Move Your Blog Post Up In Search Results.

SEO 78

SEO Engineering Software Google 78

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Sword and the Script

DECEMBER 29, 2020

Two types of content pieces that stood out this year were resources and the PR Tech Briefings. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 101

SEO Software Resources Newspapers 101

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. Message optimization (SEO for PR).

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

All companies seek ways to improve their website’s search rankings, and press releases are a good resource for doing that. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Executive quotes should add to the story rather than offer meaningless puffery. Press releases can drive search.

SEO 221

SEO Data B2B Writing 221

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. Are they looking for a list of useful resources?

SEO 60

SEO Mobile Web Google 60

Communications Conversations

APRIL 14, 2016

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. So, I ask again: Do garden-variety news releases really help with SEO?

SEO 60

SEO Web Energy Writing 60

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app.

SEO 62

SEO Engineering Google Social Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Presspage

JANUARY 17, 2018

” Holtz adds that for a small organization, weekly updates might be fine, but those with the resources to do so should add content more frequently. “We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?”

SEO 60

SEO Engineering Mobile Pitching 60

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

5W PR

NOVEMBER 7, 2023

These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides.

How To 78

How To Retail Pitching SEO 78

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. The post How Paid Advertising Can Expand Your Brand’s Reach appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 78

Advertising Advertising Exercises Measurement 78

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

5W PR

JULY 4, 2023

Engage through regular blogging Increase patient engagement by providing informative and relevant blogs on the website of the mental health center. Include a link to the website when posting blogs outside of the site to enable patients to reach the center easily.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

The Resolution Blog

FEBRUARY 11, 2019

For example, if blogs are a key target for you and a blogger you work with has been working hard to promote and grow their blog. That should result in the blog being more influential in Google results and having a greater DA score. If however, you would like to learn more about this Moz has a whole resource area gearing up DA 2.0

Comparison 120

Comparison Engineering SEO Google 120

5W PR

MAY 7, 2021

SEO is constantly changing and evolving. Ahrefs have designed an “all-in-one SEO toolset” that includes free learning materials and an extensive community and support department. Brands such as Netflix, Adobe, and Facebook use Ahrefs, proving that they are effective and highly knowledgeable about SEO and digital PR.

Digital PR 88

Digital PR Company SEO Tools 88

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Corporate communication is essential for effective branding and securing external funding.

Company 88

Company Corporate Product Launch Internal 88

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. It’s where social media marketing and SEO truly overlap. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100