Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser.

SEO 40

SEO Blogging Web Writing 40

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

JUNE 10, 2022

Many businesses tend to think that they need to work with big PR companies because they have a lot more resources that can help in achieving their goals. Most of the independent PR firms actually have access to all the media databases and any other resources that big PR companies have. However, that’s not quite true.

Publicity 88

Publicity Resources Crisis Communications Company 88

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Commit the necessary time and resources. Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Presspage

AUGUST 20, 2019

It’s common for brands to dedicate a lot of resources to owned and paid media channels. But securing earned media boosts your SEO and builds trust with both your audience and the media. Start with a strategic and pragmatic PR plan to assess what resources are needed to prioritize your earned media goals.

Media 74

Media SEO Resources YouTube 74

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. SEO Overview. So Much Data. Google Ads.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. Analyst reports are among the most important resources here. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. Pulling the trigger on a purchase. What pushes buyers over the line?

Storytelling 233

Storytelling Education Software LinkedIn 233

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Your SEO-led PR campaign would address how your audiences ‘browse back’ in a more relaxed mode while engaging with online content or in ‘browse forward’ mode when searching for specific goals or about to make a purchase. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Seize this moment when leadership understands the value of content.

Communications 52

Communications Marketing Analytics Resources 52

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Be Creative. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. If you are willing to invest other resources, here are some other tools that make life even easier. BuzzSumo is an excellent resource for finding all social stats on each influencer. They help you improve your SEO and gain organic traffic.

YouTube 116

YouTube Brand Branding Video 116

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources. Invite compliance into the creative process. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Cision

JUNE 2, 2015

Resources Cited: How is information shared in this industry, what are the most reliable resources and who are the overarching figures of authority? Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Track cited studies and notable advanced content that is linked to.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

JUNE 12, 2018

While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. SEO Overview. So Much Data. Google Ads.

Report 52

Report Data SEO Analytics 52

PR 20/20

JUNE 9, 2022

Supply chain disruption and a nationwide labor shortage are two of the most significant obstacles forcing companies to get creative to keep up with demand. Bonus tip: regular changes to your website are good for SEO! Thankfully, there has been a major improvement in the industry to help solve some of the challenges—digitization.

SEO 71

SEO Meeting Engineering B2B 71

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

Contently - Strategy

NOVEMBER 12, 2019

The Beginner’s Guide to SEO | Moz. That’s where SEO (search engine optimization) comes in. Moz, arguably the top SEO expert out there, created this guide that covers almost everything you need to know about search engine optimization. All these resources should help you tackle your internship head on.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Seo by the Sea. Creativity Unbound. Adweek Online. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

AUGUST 5, 2013

In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Social Media May Soon Drive More Traffic to Your Site Than SEO. Career Client Relations Networking Resources Shonali Burke Social Media Weekly Roundup social media engagement for business'

Social Media 88

Social Media Media SEO LinkedIn 88

Sword and the Script

MAY 11, 2019

But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. SEOs will attest to the effects paid search can have on good organic search.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Fee income was up 12.8% with several reporting more than 15%. We’ve been talking about that for 20 years.

Interviews 115

Interviews Agency Industry Measurement 115

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Waxing UnLyrical

APRIL 2, 2014

which has left me searching for help from, among other resources, oDesk. I am a responsive, resourceful, and detailed worker that can provide quality results at fair price. I am ready to provide customer satisfaction by offering the best quality and creativity in my work and delivering assignments on time.”.

Resources 81

Resources SEO Writing Training 81

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Konnect Agency

JANUARY 19, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. Creating custom branded materials shows creativity and thoughtful execution to a client. In fact, CSS has seemingly endless typography, styling, and page layout options.

Strategy 52

Strategy Marketing Web Tools 52

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

Konnect Agency

JANUARY 14, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. Creating custom branded materials shows creativity and thoughtful execution to a client. In fact, CSS has seemingly endless typography, styling, and page layout options.

Strategy 52

Strategy Marketing Web Tools 52

Waxing UnLyrical

APRIL 21, 2011

The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

SEO 82

SEO Engineering Blogging Google 82

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. By striving to create original artwork for over 50 percent of the posts, we’ve come a long way on the visual storytelling front (aided by hiring a powerhouse creative director, Chauncey Hill).

Storytelling 60

Storytelling Blogging SEO Corporate 60