Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Brand reputation management is a critical part of any PR strategy. Does your media monitoring software do all of this? How about the media, bloggers or influencers?

Software 0

Software Comparison Media System 0

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. If psychology and technology had a love child, it would be Affectiva. Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

Wadds Inc.

APRIL 29, 2024

To harness the full potential of AI-driven technologies, communication leaders must build AI capability within their teams. Workforce shift: Adapting to a changing labour landscape Social, technological, and economic changes are reshaping the workforce available to organisations.

Corporate 59

Corporate Trends Communications Ethics 59

Newsfile

NOVEMBER 28, 2023

These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Influence your company’s reputation. Utilize Financial Software : Export all required reports for the reporting period or complete fiscal year. This can disrupt your financial strategy. Companies use various tools.

Financial 110

Financial Software System Data 110

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? Usually not. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

PeakMetrics Insights

FEBRUARY 13, 2019

Building a strong online reputation is crucial for business growth. One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy.

Software 40

Software Brand Branding Analysis 40

ImPRessions - Crenshaw Communications

APRIL 29, 2022

It sounds obvious, but not enough people browse reporters’ recent pieces, especially for the broadest beats, or, conversely, the specialized ones, like technology or, say, the Apple or Amazon beat. However, Cision and media softwares should not be the first step in building a media list. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Where should I look to find the good award targets? .

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

MARCH 27, 2024

While in the short-term, gaining mainstream news coverage or likes and shares on social is exciting, it’s important to consider the long-term reputational risks of straying too far from your company’s original messaging.

Company 71

Company Technology Ethics Software 71

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. Day one investors, Capital Mills, have given a concrete show of faith in providing Presspage with this latest investment. “It

Software 78

Software Corporate Reputation Creativity 78

Onclusive

MAY 1, 2018

For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging.

Software 150

Software Financial Measurement Report 150

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Onclusive acquires Critical Mention. Third largest in the U.S.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. As professionals in an ever-evolving field, those of us in PR, especially tech PR, must adapt to new technologies, platforms, and trends.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

5W PR

NOVEMBER 2, 2020

Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge. Rather, visibility is dependent on a proactive approach that involves deploying communication technologies before crises.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Company 120

Company Banking Education B2C 120

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day. What is unique about your product?

Communications 62

Communications Technology Software Resources 62

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR.

Agency 64

Agency Technology Meeting Software 64

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. a reputation platform,” according to reporting by Ray Shultz for Media Post.

Publicity 85

Publicity Survey Enterprise Pitching 85

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Other file formats we’ll run into frequently in predictive analytics include: SAS format, a file format from SAS Institute’s proprietary software. SPSS format, a file format from IBM’s proprietary statistics software.

Analytics 92

Analytics Software Data System 92

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

APRIL 23, 2015

The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Relevant trends?

Software 120

Software Enterprise Groups Course 120

ImPRessions - Crenshaw Communications

JULY 16, 2019

Technical media and category analysts may be interested in drilling down into all aspects of your offering, but beware getting lost in the technology features. It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years. Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213